#42 - Eli Banks - Absurd Snacks!
from Behind the Food Hosted by Jimmy Feeman & Daniel Yarzagaray-Modjeska
The conversation delves into the journey of Absurd Snacks, from its inception as a class project to its growth as a CPG brand. It explores the challenges of startup, the transition to retail and distribution, and the unique advantages and imposter syndrome experienced by the founders. The discussion also covers the adaptation to changing consumer trends, the transition to co-manufacturing, and the challenges and opportunities in retail expansion, including the exploration of new retail opportunities. The conversation delves into the success of retail strategies, the impact of personal connections on brand success, and the challenges of maintaining work-life balance. It also explores the impact of the food industry on social life, the importance of time management, and the effects of burnout on business operations. Chapters 00:00 The Journey of Absurd Snacks 08:14 The Imposter Syndrome and Unique Advantages 16:05 Transition to Co-Manufacturing 26:16 Expansion into Retail and Distribution 34:42 Exploring New Retail Opportunities 41:24 Direct-to-Consumer Strategy 49:19 Impact of Industry on Social Life 59:45 Leverage, Efficiency, and Burnout Connect with Our Guest Website Instagram TikTok LinkedIn Connect with the Hosts 👤 Jimmy Feeman – Linktree 👤 Daniel Yarzagaray – LinkedIn
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