#42 - From Passion to Bottles: Navigating the Bourbon Renaissance with Howie Mosier on Common Cents The Podcast

Journey into the heart of the bourbon industry with Garrett Reed as he uncorks a special episode featuring Howie Mosier on Common Cents The Podcast. Dive deep into the intricacies of product development, the magic of pairings, and the entrepreneurial grit needed to carve out a space in the ever-competitive world of spirits. 🎉 Highlights: 🚀 Trials to Triumph: Discover how perseverance in the face of rejection and a keen sense of adaptability propelled Howie Mosier to entrepreneurial success, bringing forth a unique product in Old Hansford whiskey. 🥃 Blend and Balance: Experience the magic of product development as Howie talks about teaming up with Holly and Ryan for a distinct cigar blended to pair with his Old Hansford. 💰 Selling Spirits in the Digital Age: Dive into the world of marketing as Howie transitions from a marketer to salesperson, unraveling the challenges of digital advertising, the power of branding, and the potential of AI in content creation and marketing. 🎙️ Segment Breakdown: [00:00] - Embark on Howie's journey from the inception of Old Hansford cigars, understanding the art of pairing and the allure of packaging in whiskey sales. [16:52] - Revel in tales of passion, uncharted challenges, and camaraderie in the bourbon industry. [31:41] - Delve into the world of distilling; from the role of oxygen in flavoring to the experiments that lead to new releases. [41:29] - The bourbon industry decoded – from grassroots marketing, leveraging social media, to the highs and lows of online advertising. [53:56] - Witness the evolving digital landscape, the power of AI in content creation, and success stories of rebranding and innovation. [01:04:42] - Empower yourself with insights into valuing your brand, taking calculated risks, and the key to actionable entrepreneurship. [01:18:00] - Pivot and prosper; Howie looks at industry shifts during the pandemic and the transformative power of feedback and adaptability. [01:29:42] - Ending on a high note, Howie shares the importance of a supportive community in the bourbon world. Key Takeaways: Entrepreneurship is a blend of passion, adaptability, and an unwavering commitment to one's vision. Embracing feedback, both positive and negative, is key to refining products and creating a memorable brand experience. In the dynamic world of bourbon and cigars, authenticity, creativity, and collaboration are the trifecta for success. Grab your favorite glass, light up a cigar, and prepare for a masterclass in bourbon, cigars, and the entrepreneurial spirit. Cheers! 🥃🚬🎙️ SOCIAL MEDIA LINKS: www.CommonCentsThePodcast.com www.rumble.com/user/CommonCentsThePodcast www.youtube.com/@CommonCentsThePodcast www.itunes.apple.com/CommonCentsThePodcast https://open.spotify.com/show/5hmc4Lxoshr1F9T9T9WsFF?si=85fa9a77d0ac4873 www.facebook.com/CommonCentsThePodcast www.instagram.com/CommonCentssThePodcast https://music.amazon.com/podcasts/01f7bdf0-d7e0-43ef-9a03-93cbfaffee17 www.iheart.com/podcast/107391991 www.podcasts.google.com/feed/CommonCentsThePodcast #commoncentsthepodcast #commoncents #mytwocents #commonsense #logic #learning #education #selfimprovement #lifelessons #whiskey #bourbon #tequila #scotch #spirits #cigars #industrialcigarcompany #ICC #podcasting #podcaster #influencer #Influencerdigital #digitalinfluencer  #influencers #dallastx #friscotx #dallasinfluencer #ambassador #brandambassador