#42 How 99% Earned Media Scaled a MASSIVE Legacy Company (Fawn Weaver, Uncle Nearest) (2020)

from Get Sh!t Done · host Get Sh!t Done

*This is an ENCORE episode* Fawn Weaver is the founder of Uncle Nearest, the fastest growing whiskey brand in American History:  Here's what you're going to learn from Fawn: How to tell a powerful brand story How to build a company on 99% earned media with 50+ different stories circulating/month (which means you don’t pay for 99% of those mentions) How she raised $60M all from individuals and plans to buy out her investors How to build a legacy business that won’t be bought by one of the "big guys" but will become one of the "big guys" Join the tribe: https://www.shegetsshitdone.com/join

What this episode covers

*This is an ENCORE episode* Fawn Weaver is the founder of Uncle Nearest, the fastest growing whiskey brand in American History: Here's what you're going to learn from Fawn: How to tell a powerful brand story How to build a company on 99% earned media with 50+ different stories circulating/month (which means you don’t pay for 99% of those mentions) How she raised $60M all from individuals and plans to buy out her investors How to build a legacy business that won’t be bought by one of the "big guys" but will become one of the "big guys" Join the tribe: https://www.shegetsshitdone.com/join

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#42 How 99% Earned Media Scaled a MASSIVE Legacy Company (Fawn Weaver, Uncle Nearest) (2020)

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This episode is 58 minutes long.

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This episode was published on March 22, 2022.

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