#42 How to start a cold call and handle the most difficult objections with Patrick Trümpi, Head of Sales @ LARI

Cold Calling is really tough. At least that is what Patrick thought five years ago, a time he has not practiced cold calling almost every day. Much is about how you approach it and with what mindset you go into a cold call. In this episode, Patrick talks about principles in cold calling, shows simple techniques on how to launch a call, handle objections and build raport - and how not to mess up.