42. Startup Boards: A Field Guide to Building an Effective Board of Directors

In this episode, Brad Feld, Mahendra Ramsinghani and Matt Blumberg talk about their new book, it is an incredibly inciteful and comprehensive look at Startups and all boards.  An instruction manual for CEOs who are building and leading a board and a valuable reference for existing board members, aspiring board members and venture investors. Thanks for listening! We love our listeners! Drop us a line or give us guest suggestions here. Links Startup Boards – Buy on Amazon Quotes Matt: It's never too early to build a board and, as a CEO, if you get good board dynamic, you have created a secret weapon for your business - a strategic sounding board that you couldn't go out and buy.   Brad ¨Jeff Lawson said: "I view the board as another team that I get, and why wouldn't I take advantage of being able to create a great team at that level that can help me grow and develop both the business and me as a CEO?"  That summarized it as well as I've ever heard it said by an entrepreneurial CEO   The really interesting and important dynamic around board of directors are how they function as a team and how the individual participants engage with each other and how the CEO engages with the participant, and then how the management team fits into that, and that all of that is true if you're aspiring any of those things; board member, investor, entrepreneur, or experienced.   Mahendra: The board can make it a safe place for the CEO to feel comfortable, feel confident and engaged as a team of equals.  It's important for the CEO to build their inner self-confidence so that they can sit in the same table, to be in the same room with people who are 5 years, 10 years ahead in the journey and hold their hand or say, "I need help. How would you do this?" At the same time, being honest, and what they did in that time may not always be relevant, so there's a fine line, but having the sense of confidence to surround yourself with giants is extremely important.   Matt: No Slides!  When there are slides on the wall, two things happen. Whoever is presenting reads the slide out loud, which drives me crazy. It drives everybody crazy, because you should assume your board members can read.  But the other thing that happens when you have a slide on the wall or a slide on the screen is that all eyes are on the slide. What you want to have in terms of a dynamic when you're trying to have a meaningful discussion among people on a team is you want eyes on each other, not eyes on the wall. Brad: The best boards: you fight, you argue, you challenge each other, you disagree, but you're friends and you have respect for each other, and you carry each other with some amusement. Those are the best boards.   Big Ideas/Thoughts   New in the 2nd Edition of Book Matt added a lot of new content from a CEO's perspective   We made a very significant shift and replaced a lot of sidebars and quotes with new content specifically from women and from people of color, to allow the book to be more representative of what a board should look like for a startup in 2022 in terms both gender and racial equity.   We've written this book in such a way that it addresses the full spectrum from someone who is an aspiring entrepreneur, investor, board member, to someone who is a very experienced entrepreneur, investor, board member.     Lessons from the Boardroom If nobody does the work to develop the board as a team you have just a collection of people.  I see that a lot among startup boards where the CEO does not put energy into building a highly functioning team or the CEO doesn't ask one of the board members to take a leadership role in helping her do that.   There a benefit of having a lead director or a board chair who is not the CEO, because then that person can take the leadership when all of a sudden things are not being constructive and to try to shift the tone and the narrative and the discussion dynamic from one that's not constructive to one that is.   In those situations, a strong, experienced, respected board member who might or might not be an investor can often play that role, and it's a very, very valuable position to have an outside director that's experienced, that's well respected who in those moments can step in and basically say some version of, "Hey guys and girls, cut the bullshit. Let's stop this. This is not being helpful. Let's step back. Let's calm down. Let's talk about what the issue is and try to solve the problem." It's important to have a lot of people that can play that role.   More Important Board Meeting Practices Prepare and circulate material in advance. Then assume the board members can read, so start the board meeting and run the board meeting as though everybody has already read the material. Have a clear objective of what is this meeting about. The best board meetings I'm in have a board package that goes out in advance that is separate from the board meeting presentation, and the board meeting presentation for each section has some version of a preamble, which is, "Here's what we're going to cover and here's what I want to accomplish as CEO. A lot of people think of their board or a way of thinking about the board is, " I've got to have some investors in my board, and so anybody else I add to my board, I want to get the best networking I can from them because I want introductions." That's really limited thinking. Especially if your business is young, you don't really know what direction it's going to go in, and so people that have very different frames of reference from you but experienced in things that are additive to what you're doing can add another layer of diversity to the board. There has to be a conscious effort to search for board members outside your zones of comfort. That is not easy. It takes time. There are no easy paths to build bridges into other domains, but that is a very essential function every entrepreneur should try and build upon. No Slides! When there are slides on the wall, two things happen. Whoever is presenting reads the slide out loud, which drives me crazy. It drives everybody crazy, because you should assume your board members can read.  But the other thing that happens when you have a slide on the wall or a slide on the screen is that all eyes are on the slide. What you want to have in terms of a dynamic when you're trying to have a meaningful discussion among people on a team is you want eyes on each other, not eyes on the wall.