#42 Why I'm Skipping Black Friday

Are you tired of the constant drag of discount clients? Competing on price? Worrying about the Cost-driven warehouse TA or the OTA?  Building your business in November around Black Friday is quite likely going to drive even more price-driven cost language and comparisons. Instead, what if you were to consider using the first half of November to stack the deck in your favor? To have conversations with your clients to prepare for Black Friday 'deals' but to actually use those conversations to create a connection and understanding outside of the deals world. What if those conversations could lead to bigger conversations that don't focus on the price-driven world?  Join the Facebook Group: HERE Enroll in the Objections Experience Live Workshop HERE