423: Unlocking PR-able B2B Research

from Renegade Marketers Unite Hosted by Drew Neisser

What does it take to create B2B research that journalists can't resist? In this episode, Drew Neisser sits down with research experts Becky Lawlor of Redpoint Content and Curtis Sparrer of Bospar PR to reveal the secrets of crafting and pitching impactful studies that capture media attention. In this episode: Becky Lawlor shares the top three mistakes to avoid in research design, emphasizing the importance of aligning with media trends, targeting the right audience, and writing effective survey questions. Curtis Sparrer highlights how to create "killer stats" that drive media coverage, and explains why a successful study must tell a story that resonates beyond niche audiences. You'll also learn: Why it's essential to conduct quality checks on survey audiences and design How to adapt your findings for multiple uses, from PR to lead generation Practical tips on "news-jacking" and tapping into timely topics for maximum impact Tune in to discover how to make your research stand out, earn top-tier coverage, and turn valuable insights into brand-boosting press. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Episode details come from the podcast's RSS feed.

Embed this episode

Attribution link and audio player

Ready to play

423: Unlocking PR-able B2B Research

0:00 50:06

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Similar podcasts

AI for Creative Professionals: Practical Tools for Designers, Writers & Marketers Tiana Ned AI for Creative Professionals: How to use AI tools without losing your creative edgeTiana shows creative professionals how to work with AI tools instead of competing against them. Each episode covers specific tools and techniques you can use right away.What you’ll learn:➤ Which AI tools actually help with design, writing, and marketing➤ How to write prompts that work➤ Ways to keep your personal style when using AI➤ Career moves that make sense as the industry changes➤ Real stories from creatives who adapted successfully➤ When AI helps and when you should do it yourselfPerfect for:➤ Designers, writers, marketers, video creators, UX professionals, photographers, podcasters, and anyone who makes things for a living.No abstract theory. Just practical steps you can take today.Tiana shares AI tools and techniques from her own freelance work. She tests everything herself before sharing what actually works.New episodes every week. Hit subscribe to keep your skills current.Topics: Waves Clips Mitzi & Mike Payne A series of high-impact clips taken from full episodes of Waves. Waves is a podcast for marketers, creators, and entrepreneurs who want to stop chasing the tide and start making waves online. We sit down with the tastemakers and strategic minds behind some of the most engaged communities and up-and-coming brands to uncover the methodology behind their seismic impact. InspirED School Marketers SPARKCAST InspirED School Marketers InspirED's SparkCast hosts deep conversations about private school marketing and communications with administrators and consultants at the top of their game. For more brilliant ideas and brain food to make your job easier, visit inspiredsm.com. InspirED is home to the annual Brilliance Awards, celebrating private school marketing worldwide. The Strategic Marketer The Business Identity Co. The Strategic Marketer is a podcast for marketers to learn strategies, tactics, and practical steps to become well-rounded, strategic marketers.Catch marketing and sales leaders sharing their expertise and tips.

Frequently asked questions

How long is this episode of Renegade Marketers Unite?

This episode is 50 minutes long.

When was this Renegade Marketers Unite episode published?

This episode was published on November 15, 2024.

Can I download this Renegade Marketers Unite episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.