426: B2B Marketing Strategy: 2025 Edition

What's on the horizon for B2B marketing in 2025? In this episode, guest host Jamie Gier steps in for Drew Neisser to explore where top CMOs are placing their bets for the future. Joined by Charles Groome of Biz2Credit, Tom Bianchi of Acquia, and Josh Leatherman of Service Express, this conversation dives deep into the strategies, tools, and tactics poised to drive success in the coming year. In this episode:  Charles Groome shares his top three bets for 2025, including brand-led events, cross-channel marketing, and influencer strategies tailored to niche audiences.  Tom Bianchi reveals how Acquia is aligning new product launches with focused segmentation and ABM tactics to optimize marketing ROI.  Josh Leatherman explores how marketers can leverage AI to enhance analytics, drive predictability, and sharpen account-based sales and marketing strategies.  The group also explores the results from a 5-part poll series:  40% of marketers expect budget increases in 2025.  Events are regaining their place as a top investment area, beating out online marketing.  Demand generation continues to dominate, with 51% prioritizing it over brand building.  Clarity and collaboration emerged as the most critical skills for marketing teams in 2025.  Owned content and SEO are expected to deliver the highest ROI next year.  Tune in to hear how these marketing leaders are preparing for the challenges and opportunities of the year ahead—and take away actionable insights for your own 2025 planning.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/