428: How to Use Brain Science to Hook Readers from the Very First Sentence

from Persuasion by the Pint · host Jonathan Taylor and Sean McCool

On this episode. Lisa Cron joins us to discuss the brain science that makes really good writing. Lisa is the author of Wired for Story, Story Genius, and her latest book, Story or Die. Lisa has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on […] The post 428: How to Use Brain Science to Hook Readers from the Very First Sentence first appeared on Persuasion by the Pint.

Episode metadata supplied by the publisher feed · Published Apr 11, 2026

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428: How to Use Brain Science to Hook Readers from the Very First Sentence

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