Persuasion by the Pint

On this episode, Chris Hadnagy joins us to discuss how psychic and fortune-telling scams really work. Chris is the CEO of Social-Engineer, LLC, and the author of five books on social engineering and human communication. His most recent book is Human Hacking: Win Friends, Influence People, and Leave Them Better Off for Having Met You. He’s […] The post 447: Cold Reading Exposed: How Fake Psychics Hack the Human Mind first appeared on Persuasion by the Pint.

On this episode, Clive Cable joins the show. Clive is a veteran direct-response copywriter, persuasion expert, and someone who has spent decades studying what makes people say yes. His career in persuasion didn’t begin behind a keyboard. He started in commission-only, door-to-door sales, where he learned firsthand how people make decisions, what creates desire, and […] The post 446: Inside the Mind of a Buyer: Clive Cable Breaks Down the Copy That Persuades first appeared on Persuasion by the Pint.

On this episode, Frank Ahearn joins the podcast to discuss how to handle online blackmail. For more than three decades, he’s helped clients facing blackmail, privacy threats, reputation attacks, stalking, and situations where exposure could destroy careers, relationships, or families. He’s also the New York Times bestselling author of How to Disappear and has written numerous books […] The post 445: Interview with a Blackmail Fixer: Frank Ahearn on Outsmarting Online Extortion first appeared on Persuasion by the Pint.

On this episode, Kristii Krugel joins the show. She is an experienced international negotiator, specializing in high-stakes facilitation and conflict management. Her adage when coaching others is: “You can be right, or you can get what you came for. Which one do you want more?” Negotiating begins long before you sit down with your counterpart, […] The post 444: What Great Negotiators Know That You Don’t – Interview with Kristii Krugel first appeared on Persuasion by the Pint.

On this episode, we’ll debate the most Important skill to develop in the next 10 years. AI is making technical capability cheaper and more accessible, but human connection is becoming scarcer—and therefore more valuable. In a world where almost anyone can generate a polished proposal, presentation, sales email, or strategy in seconds, the competitive advantage […] The post 443: The #1 Most Important Skill to Develop in the Age of AI first appeared on Persuasion by the Pint.

On this episode, we do a flight of persuasion. We’ll be discussing a recent study where AI was pitted against some of the best human persuaders. We’ll also talk about surveillance pricing and why AI can be socially engineered the same way people can. The post 442: Surveillance Pricing and Why AI is Out-Persuading Humans first appeared on Persuasion by the Pint.

On this episode, Jared Braverman joins the podcast. He is the marketing director for Vida Management, where he runs marketing for 18 apartment communities — about 7,000 units across 8 states. He’s also the founder of AgencyFix, an AI-native marketing studio. Rather than buy AI tools, he built his own: an AI front desk that […] The post 441: He Built an AI Marketing Team for 7,000 Apartments—Then Turned It Into a Business first appeared on Persuasion by the Pint.

On this episode, Pierce Kafka joins us to discuss movie making and marketing with micro-budget. He is the CEO and Creative Director of Kafka Media Group (KMG), an integrated marketing agency where he leverages his years of experience in commercial production and advertising to transform brands into household names through storytelling. Pierce has worked on […] The post 440: How Obsession Rewrote the Rules of Movie Marketing with a Micro-Budget first appeared on Persuasion by the Pint.

On this episode, Jackson Wightman joins the podcast. He’s the founder and CEO of Proper Propaganda, a tech PR agency, and the author of Tech PR Playbook. You can check out their work at https://properpropaganda.net. The post 439: How to Optimize Your Content for AI Search first appeared on Persuasion by the Pint.

On this episode, we improvise on the fly after a guest had to cancel at the last minute. We’ll be discussing the power of analog marketing and how to wow your prospects and customers with a “big box”. We’ll share some examples of things that have worked not only for getting attention but also for […] The post 435: The Persuasive Power of Analog Marketing first appeared on Persuasion by the Pint.

On this episode, Lucy Broadbent joins us. She is the author of What Would Ted Lasso Do?: How Ted’s Positive Approach Can Help You. Lucy is a journalist, author, and contributor to The Los Angeles Times, The London Times, The Sunday Times, The Telegraph, The Daily Mail, Marie Claire (US, UK, Australian editions), Cosmopolitan, and […] The post 434: The Ted Lasso Playbook: Unexpected Lessons in Marketing and Persuasion first appeared on Persuasion by the Pint.

On this episode, Frank Niles joins the show. He is a psychologist and executive coach, who helps his clients deliver compelling messages that cause people to act. He is frequently quoted or featured in the media, having appeared in Fast Company, CNN, Inc, US News & World Report, and National Public Radio. His framework is […] The post 433: What Neuroscience Reveals About the Most Persuasive Messages first appeared on Persuasion by the Pint.

On this episode, we welcome Carlos Tribino to the show. Carlos is CEO of The Machine, a company that builds influential brands with emotional connections. Carlos’s claim to fame is turning Juan Valdez into one of Fast Company’s 10 most iconic brand characters in history. Some of the brands he helped are Ferrari, Giorgio Armani, […] The post 432: He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino first appeared on Persuasion by the Pint.

In this episode, we cover a flight of persuasion topics. These include: 1. McDonald’s Disaster (CEO Big Arch Burger Video) 2. French Fry Cookies (Repackaging) 3. Cold Caking 4. Lowering the Lights Makes You Spend More (Bars and Restaurants) 5. The KitKat Heist 6. Red Bull Guerilla Marketing  7. Pinterest’s “Best Thing Online Is a […] The post 431: Persuasion Flight: McDonald’s Disaster, RedBull Guerilla Marketing, Cold Caking, KitKat Heist & More first appeared on Persuasion by the Pint.

On this episode, Clay Stafford joins the show. Clay has had an eclectic career as an author, filmmaker, story and creative consultant, actor, composer, educator, public speaker, and business leader. He has sold nearly four million copies of his works in over sixteen languages. He is the founder and CEO of the annual Killer Nashville […] The post 430: The 7 Truths Every Writer Needs to Hear – Interview with Writer and Filmmaker Clay Stafford first appeared on Persuasion by the Pint.

On this episode, Daniel Murphy of Tradeshow Secrets joins us to share how to maximize your ROI at Tradeshow events. Daniel is an entrepreneur, consultant, high-ticket and sales mentor. With a transformative journey from adversity to triumph, Daniel specializes in achieving high return on ad spend (ROAS) and streamlining revenue generation.  His dedication to mentorship […] The post 429: The Art of Selling at Trade Shows – Interview with Daniel Murphy of Tradeshow Secrets first appeared on Persuasion by the Pint.

On this episode. Lisa Cron joins us to discuss the brain science that makes really good writing. Lisa is the author of Wired for Story, Story Genius, and her latest book, Story or Die. Lisa has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on […] The post 428: How to Use Brain Science to Hook Readers from the Very First Sentence first appeared on Persuasion by the Pint.

On this episode. Kevin Halbert, son of the legendary copywriter Gary Halbert, joins us on the podcast to share stories of his dad and how he’s using AI in copywriting today. We also ask the question, “How would your dad have used AI?” if he were around today. Kevin is the publisher of The Gary […] The post 427: What Would Gary Halbert Say About AI Today? A Conversation with Kevin Halbert first appeared on Persuasion by the Pint.

On this episode, Steve Raju joins us on the podcast. He is the author of the new book, Cognitive Sovereignty: How To Think For Yourself When AI Thinks for You. There are thousands of books about using AI better. Steve’s book is different. It’s about what AI is doing to you over time – When […] The post 426: What is AI Doing to Our Cognitive Sovereignty? How To Think For Yourself When AI Thinks For You first appeared on Persuasion by the Pint.

Returning guest David Dutton joins us for another random flight of topics. We’ll be discussing an article from the Independent titled “It’s not your imagination. Advertising is getting worse – and it might be deliberate”. We’ll also talk about Chuck Norris’ death. Hard to believe because “death once had a near-Chuck Norris experience”.  Lastly, we […] The post 425: Is Advertising Getting Worse? Bad Ads, Chuck Norris, and a Billboard that Scored $20 Million first appeared on Persuasion by the Pint.

On this episode, Bill Mueller joins the podcast again to talk about “24 Ways to Tell a Story in an Email Without Telling a Story”. Bill has been writing story-based emails and email sequences since 2005. His emails have sold millions in digital and physical products, coaching programs, and more in just about every niche. […] The post 424: 24 Ways to Tell a Story…Without Telling a Story first appeared on Persuasion by the Pint.

On this episode, we welcome Patrick Clark to the show. He’s recently written a book, under his pen name Will Camden, called Confessions of a Professional Conspiracy Theorist. It’s the inside story of the conspiracy movement and how belief is manufactured. In the book, Patrick pulls back the curtain on his 30 years in PR, […] The post 423: The Inside Story of How Belief is Manufactured: Confessions of a Professional Conspiracy Theorist first appeared on Persuasion by the Pint.

On this episode, Tiffany Rose Goodyear joins the show to discuss the psychology behind scent marketing. Tiffany is an innovator in the event sector, specializing in creating immersive sensory experiences. She is the founder of Scentex, an event services company that curates and orchestrates custom fragrance experiences for weddings, galas, meetings, and other events. We’ll […] The post 422: The Surprising Science and Psychology Behind Scent Marketing first appeared on Persuasion by the Pint.

On this episode, we discuss a little-known book called Obvious Adams: The Story of a Successful Businessman and compare his simplistic approach to modern-day marketing and advertising, which is all about just getting attention. Also, we discuss some of this year’s Super Bowl ads. 🏈 The post 421: We Discuss a Century Old Forgotten Book on Advertising and Why Clarity is Better than Clever first appeared on Persuasion by the Pint.