43,000 People Saved Because One CEO Hit Rock Bottom

Josh Goldberg, CEO of Boulder Crest Foundation, shares his journey from corporate executive to suicidal crisis to leading an organization that served 43,000 people last year through post-traumatic growth programs.In this raw conversation, you'll learn:✅ The exact moment Josh realized he'd built "a false existence" despite external success✅ How helping others became the path out of his own suicidal ideation✅ The three-year wilderness period between crisis and clarity—and what he learned✅ How Boulder Crest grew from serving 700 to 43,000 people annually without losing culture✅ Why "unfuck yourself" became the turning point for sustainable service✅ Scaling nonprofit impact from 35 to 86 staff while maintaining mission-driven cultureThis episode is perfect for nonprofit leaders, executive directors, and mission-driven professionals navigating burnout, organizational growth, or questioning their own career path.📊 KEY TAKEAWAYS:- Scale without sacrifice: Boulder Crest grew from 700 to 43,000 people served annually while maintaining tight-knit culture through intentional PKC3 values (Passionate, Kind, Competence, Curiosity, Courage)- The "unfuck yourself" principle: Sustainable service requires self-care first—Josh's daily routine of meditation, gratitude, and movement enables him to show up for 86 staff and 43,000 clients- Post-traumatic growth over PTSD: Boulder Crest shifted the paradigm from pathologizing struggle to finding meaning in it, inspired by Viktor Frankl's "Man's Search for Meaning"- Service as self-rescue: Josh's path out of suicidal crisis came through helping veteran families—proving that purpose can be found by stepping outside your own suffering- The three-year rule: Major life pivots take 3 months to 3 years (Josh's mentor predicted this timeline with eerie accuracy)- "Be a pilot light, not a firecracker": Civil rights leader John Lewis's wisdom on sustainable activism applies to nonprofit leadership—daily practices prevent burnout👤 ABOUT JOSH GOLDBERG:Josh Goldberg is the CEO of Boulder Crest Foundation, a nonprofit serving military veterans, first responders, and their families through post-traumatic growth programs. After a successful corporate career that left him in existential crisis, Josh pivoted to nonprofit leadership in 2014. Under his leadership, Boulder Crest has grown to operate four retreat centers (Virginia, Arizona, Texas, Wyoming) and serves over 43,000 people annually. Josh's personal journey from suicidal ideation to leading large-scale mission impact makes him a powerful voice on mental health, sustainable leadership, and organizational culture in the nonprofit sector.Josh's LinkedIn: https://www.linkedin.com/in/jmgoldberg55/Boulder Crest Foundation: https://www.bouldercrest.org