43. Building an iconic brand

Welcome to this episode of Online Store Success. In the last episode (episode 42 go back and have a listen if you missed it here) we talked about getting clear on WHAT your niche is, and WHO exactly your customer is.  This week I’m talking about your brand and how it aligns with your niche and attracts your ideal customer (ideally). But sometimes we get it wrong... In this episode, I chat about:What exactly is a brand? Why is it important? How do you build one or refine an existing one? What if your brand no longer fits your business, your customers or your products? This is just a little of what I teach inside Online Store Success which is opening for enrolment in early August. In Online Store Success we break this down even more and develop: Your brand identity Key messaging Your brand bible How to build an iconic brand with Kady O’Connell Online Store Success is a game changer for eCommerce business owners needing to increase their sales, and pronto. It couples coaching, community and curriculum, giving you a roadmap to scale your traffic and make sales while you sleep.  See you next week where we talk about how to build a winning website!