43. Christian Hurley: Football’s Gen Z Problem, AFTV & Working with Grealish & Chunkz

This week’s What The Footie Pod is with Christian Hurley, Strategy Director @ UMM. In this exclusive, Paul and Christian discuss the YouTube space and the trend around content creators like Chunkz & Harry Pinero linking up with ballers like Jack Grealish & Mason Mount. As well as Football’s Gen Z problem… are they really losing interest in the current format of football? Do we need FIFA’s new proposals of kick-ins & 30-min halves? Should broadcasters be worried about Gen Z losing interest? Can clubs really go direct and compete with fan channels like AFTV? Please remember to leave a rating/review on Apple Podcast and make sure you are subscribed on your chosen platform so that you get the podcast every fortnight (Mondays)! What The Footie is the football and business podcast that goes behind the scenes.