43. Creating A Successful Brand With Russ, Sky & Andy

In episode 43 of the Professional Builders Secrets podcast, we’re joined by Co-founders of the Association of Professional Builders Russ Stephens and Sky Stephens, along with APB’s Head Coach, Andy Skarda. Throughout this episode, the trio go over how professional builders can create a successful brand. INSIDE EPISODE 43 YOU WILL DISCOVER Why having a brand mentality and brand focus is so important How long it takes to create a brand and where builders should start Common struggles builders have when creating a brand and how to overcome them How to know if you’re on the right track when creating a brand Resources builders can use to create a successful brand And much, much more. Listen to the full episode to learn exactly how you can transform your building company into a successful brand. ABOUT RUSS STEPHENS Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council. Connect with Russ: linkedin.com/in/russstephens ABOUT SKY STEPHENS Co-founder of the Association of Professional Builders, Sky specialises in taking complex business strategies and converting them into actionable step-by-step guides for building company owners. Sky is also a proud member of The National Association of Women in Construction and the Top 100 Women in the broader construction sector. Connect with Sky: linkedin.com/in/skycheristephens ABOUT ANDY SKARDA Head Coach at the Association of Professional Builders, Andy specialises in helping business owners in the building industry identify and implement the skills and systems they need to be successful, without needing to go back to school. Or more importantly, without going bust. Connect with Andy: linkedin.com/in/andy-skarda-92a6875/ TIMELINE 1:57 The difference between creating a residential building brand versus a business. 3:38 Why having a brand mentality and brand focus is so important. 11:35 How long it takes to establish a brand. 12:30 Where should builders start when they want to create a brand. 17:48 The next steps to take after the identity of the brand has been established. 23:37 The common struggles builders face when building a brand. 39:25 How to know if you’re taking the right steps in taking a brand into the market. LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets