#43: Exploring Pain & Purpose with Krista Clive-Smith

What happens when life forces you to stop completely?In this episode, we sit down with Krista Clive-Smith: entrepreneur, author, and personal branding expert, to explore how a sudden and severe health crisis transformed her life and work.After being diagnosed with Crohn’s disease and multiple autoimmune conditions, Krista went from peak performance to being completely immobilized for months. In that time, she faced intense physical pain, mental challenges, and a moment where she nearly gave up.But through that experience, something shifted.By reframing her mindset and surrendering control, Krista began to see her situation not as something happening to her, but for her, and ultimately through her. What followed was a renewed sense of purpose and a drive to build solutions rooted in her own experience, including new technology to help others facing similar challenges.This is a conversation about resilience, perspective, and what becomes possible when you stop resisting, and start listening.Topics We Explore:Living through extreme illness and loss of controlThe mental shift from “why me” to “what for”Surrendering and allowing life to work through youTurning adversity into purpose and creationBuilding tools from lived experience (Crohn’s app)Finding clarity when everything is stripped awayConnect with Krista Clive-Smith: https://www.kristaclivesmith.com/ Learn More about The Viking Academy: https://www.vikingacademy.com