43. Exploring the Most Under-Used Marketing Platform with Jane Kasper

Today’s guest is my friend, Jane Kasper, and she’s going to share her wisdom and insight on all things email marketing. We’re diving into the effectiveness of email marketing (hello ROI!), tips for crafting quality emails, and even the basics of text marketing including all the regulations that go along with it. If you have a business of any kind, don’t sleep on email marketing any longer!Jane Kasper is the Founder of Glow Group, the leading Klaviyo partner for boutiques using Shopify! As a shop owner herself, Jane has mastered how to design flows to encourage quick product turnover, high profit, and (most importantly) brand consistency. She grew her store from $187K to $5M in just one year, starting as an Etsy shop in 2013. Following 'retiring' from her corporate job, she dove into flows and how to make her business work more for itself while retaining a high ROI.Jane grew up on a ranching operation in California. She and her husband, dairyman Peter Kasper have two children, and currently reside in California. Resources & Links:Superbosses bookHow I Built This with Guy Raz podcastWisdom From The Top with Guy Raz podcastJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipEmail us at [email protected] the Of The West Email ListList your jobs on Of The West Connect with Jane: Glow Group websiteRural Haze websiteSchedule a call with Jane and her team Connect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!Mentioned in this episode:Raising a champion takes more than feed. It’s work, time, and passion. Purina Equine Feed