#43 How to Fill Your Webinar Without Burning Your Email List

Your audience isn't tired of your webinar.They're tired of seeing it the same way. Over and over again.There's a special kind of dread that comes with webinar promotion season. You write the email. You hit send. You watch the unsubscribes roll in like a slow-motion car crash. And after all that, you still end up with a webinar where five people show up — two of whom are your own team members.(We've all been there. Don't be ashamed.)The instinct is to push harder. Send more emails. Post more on socials. But that's not promoting smarter — that's just digging the hole deeper.The real problem? You're relying on too few channels. And using them wrong.In this episode, you'll discover:The LinkedIn feature almost nobody uses that lets you personally invite your entire network to your webinar — no premium account, no paid ads, no beggingWhat "audience borrowing" is, why it's not just a collab, and how it can bring in higher-quality leads than your own listHow to retarget people who've already engaged with your content — without spending a single cent on adsThe list segmentation trick that turns one webinar into three personalised campaigns — so your promotions feel like a personal message, not a broadcastThe 3-Layer Organic Promotion System that fills your webinar without spamming your list into oblivionThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com