#43: Marketing Campaigns and Shifting Practice Culture with Andrea Kartch (Part 2)

***Part 2Ever struggled to get buy in from your team on a new marketing campaign?Do you come up against team members that simply don't want to get on board? Is the perception that this is just the 'flavor of the month' and will be gone in a few weeks?Effective marketing campaigns require all hands on deck. In other words, if some of your team members aren't totally enrolled in a new marketing idea, it's not likely to succeed.So...how do I actually get my team on board with a new program? How do I make sure that I can enroll everyone so we all are pulling in the same direction? Enter Andrea Kartch. Andrea's spent the past two decades coaching executives and organizations on building & leading teams, adopting & championing change, and creating high-performance mindsets. In this 2-part episode, Andrea and I dive into the 5 key elements of enrolling team members in shifting practice culture: CommunicationStrengthsConflictEmotional Intelligence (EI)How The Leaders Themselves LeadIf you are looking to implement a new marketing campaign or even simply upgrade your practice culture, then you will LOVE this episode!*******About Andrea Kartch:Andrea’s passion is around self-awareness, personal brand, and partnering with others.  She is skilled in facilitation and public speaking, leading a variety of learning and client experiences. Andrea’s certifications as a Coach or Consultant include Change Management and Cultural Transformation, Emotional Intelligence, DiSC®, DDI Master Facilitation, and Classroom Management.Her delight is supporting people in shifting the trajectory of their lives, and providing them with tools and strategies that aid in that transformation.Reigns of Change: http://www.reignsofchange.com/