#43 The Placebo Effect: The Most Underrated Tool in Health & Performance

Prof Grant Schofield is joined by Sam Schofield on this episode that dives deep into the placebo, and 'nocebo' effect, exploring how belief, self-narrative, and perceived feedback can measurably change your physiology, performance, and recovery. From Roger Bannister's four-minute mile to sham knee surgeries, sleep score dangers, and the milkshake study, this episode makes the case that the mind is the most underused lever in health and medicine.