#43: The Thing Worth Stealing From Your Competitor

Most people study their competitors looking for gaps to fill. What aren't they doing? What can I add that they're missing?But that approach leads to a hodgepodge of offerings and a brand that looks like everyone else's.In this episode, I'm flipping the script on how to think about your competition. Instead of looking at what they're missing, I want you to look at what they've committed to. Their discipline. Their focus. That's the thing worth stealing.I'm also breaking down what clarity actually means (hint: it's not just "being clear"), why a list of services doesn't define a brand, and the magnifying glass principle that changed how I talk to my own kids about focus.If you're heading into this year wondering how to stand out, this episode is your starting point.In this episode:Why adding more services keeps you invisibleThe real definition of clarity (and why it's about decision making, not communication)What a magnifying glass taught me about expertiseThe difference between generalists and specialists (and why higher level clients seek specialists)My challenge for you this year: what can you subtract?https://libertytype.com/https://www.instagram.com/libertytypeco/