#431 - Building Trust for Your Water Treatment Business

Welcome to the Water Quality Association Podcast. Find us at https://wqa.org. Ethics in the water treatment industry involves more than following rules. It is reflected in how professionals test water, explain results, recommend treatment and respond when something goes wrong. Candice Wentling, MWS and director of Certified Action, joins the WQA Podcast to discuss the four A’s of professionalism. She explains the ethical gray areas that can arise in customer conversations, the difference between education and fear-based selling and how company leaders can create standards that hold up under pressure. Learn more about the WQA Code of Ethics at http://wqa.org.