431: Don't Risk Playing It Safe: B2B Lessons from Leaders Leap

Playing it safe might feel smart, but it's the riskiest move of all. In this episode, Drew Neisser sits down with Steve Dennis, author of Leaders Leap, to explore the critical moments when leaders must embrace risk, drive innovation, and challenge the status quo. In this episode: What Got You Here Won't Get You There: Why past successes might not guarantee future results, and how to adapt to a rapidly changing environment.  A Slightly Better Version of Mediocre Won't Cut It: Why incremental improvements are no longer enough and how to aim for true remarkability.  Customer-Centric or Just Lip Service? The gap between saying that you're customer-focused and actually delivering on it. You'll also learn: How CMOs can position themselves as strategic leaders within their organizations.  Why being "special, not big" can be a winning strategy in a competitive market.  Practical steps for balancing long-term transformation with short-term results. Whether you're navigating strategic pivots, championing customer-centric initiatives, or striving to build a remarkable brand, this conversation is packed with insights to help you leap with confidence into 2025 and beyond.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/