432 — Sales enablement for product teams

In last week's episode of The Mindtools L&D Podcast, we explored sales enablement from the perspective of sales and marketing teams. But where do product teams fit in? Beyond building products, what role do these teams play in generating revenue?  For the second instalment in our two-part series on sales enablement, Ross D and Lara are once again joined by Darren Bezani, Chief Salecologist at Salecology, to discuss:  why it's important to involve product teams in sales enablement;  the behaviors we want product teams to demonstrate;  how L&D can support this, beyond simply providing training.  To learn more about Darren's work, head to salecology.com.  In 'What I Learned This Week', Lara mentioned A Court of Thorns and Roses by Sarah J. Mass.  Ross D recommended Warren Zanes' book Deliver Me from Nowhere, exploring the making of Bruce Springsteen's Nebraska.  For more from us, visit mindtools.com. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.    Connect with our speakers     If you'd like to share your thoughts on this episode, connect with us on LinkedIn:  Ross Dickie  Lara Kidd  Darren Bezani