433: Being Called Crap on Shark Tank to $10 Million Founder: CharCharms & Charlotte Trecartin

In this episode of The Business Growth Podcast, I’m sitting down with Charlotte Trecartin, a 26-year-old founder who built a $10M+ consumer brand in under four years. Without outside funding, without ads as the core growth lever, and by creating an entirely new product category.Charlotte is the founder and CEO of Char Charms, the viral water bottle accessories brand featured on Shark Tank and now sold in major retailers like Target, Urban Outfitters, Dick’s Sporting Goods, and more.This conversation is a real, unfiltered case study on what it actually looks like to scale a product-based business today. From turning down Shark Tank deals, to growing organically on social media, to navigating retail expansion, team building, and second-brand launches.In this episode:• How Charlotte Trecartin built a $10M+ brand in under four years• The real story behind turning down Shark Tank deals (and why it paid off)• What it actually takes to scale from DTC to major retail• Scaling from a solo founder to a growing team• How organic social media fueled early growth (without ads)• What it takes to create a product category from scratch• The reality of growing to seven figures without outside capital• Launching a second brand with retail first strategy• What founders get wrong about retail expansion• Building a personal brand alongside a consumer brand• Charlotte’s vision for scaling both companies in 2026 and beyondConnect with Charlotte:Instagram: @chartrecar @charcharms_ @wall.candyshopCharlottes Episode on Shark TankLinkedIn: @CharlotteTrecartinTikTok: @chartrecar__📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige