437. Why Your PMS is the Heartbeat of Your STR Business—A Conversation with Hostfully’s CEO

Why Your PMS is the Heartbeat of Your STR Business—A Conversation with Hostfully’s CEOYour Property Management Software (PMS) is more than just a tool—it’s the heartbeat of your short-term rental business. But how do you know you’re using the right one? And are you truly optimizing it to save time, increase efficiency, and drive more revenue?In this episode, we sit down with Margot Schmorak, CEO & Co-Founder of Hostfully, our preferred PMS partner, to talk about the must-have features of a PMS, the biggest mistakes hosts make when choosing or switching systems, and how to use a PMS to scale smarter—whether you have one property or 100+.We also dive into:The number one mistake hosts make when selecting a PMSHow a strong tech stack can make your hosting life easierDirect bookings: Is a PMS worth it if you only have one or two properties?The power of repeat guests and how a PMS can help you get moreWhy booking direct is one of the biggest opportunities for hosts in 2025How Hostfully’s AI-powered inbox is saving hosts three or more hours per dayHow midterm rentals are evolving—and what Hostfully is doing about itWhether you’re shopping for a PMS, considering a switch, or just want to maximize the power of the one you have, this episode is packed with insights, strategy, and actionable tips to take your STR business to the next level.More About Our Guest: Margot SchmorakMargot is the CEO & Co-Founder of Hostfully, a leading PMS in the STR industry. Under her leadership, Hostfully has helped thousands of property managers streamline their operations, grow their portfolios, and embrace direct bookings as a key revenue driver.Beyond Hostfully, Margot is also a mom, wife, and creative entrepreneur based in San Francisco. She’s passionate about supporting women, moms, and underrepresented groups in tech and hospitality, and she loves travel, design, and music.Resources & Links from This EpisodeListen to Margot’s first TFV EpisodeExact Steps for Leaving a Negative Airbnb Guest Review | Subscribe to our YouTube ChannelWant to get your property featured on #STRShareSunday? | Submit your listing here: strsharesunday.comMentioned in this episode:Proper Insurance | Book Your Risk Assessment TodayHostfully | Go to https://www.hostfully.com/tfv and use TFV100 to get $500 off your subscription.Fido | Visit getfido.com/tfv & get your first month free!Extenteam | Receive 20% off the first 2 months with Tailwind!Quiz | Take our quiz to reveal your hosting personality style!