44: Content Marketing Reinvented by 93-Year-Old WNYC

WNYC's transformation from a traditional regional broadcaster to a multi-platform media powerhouse offers lessons for just about any marketer, especially those seeking to become world-class content providers. Setting the stage for our extensive conversation, Peter Weingard, CMO of WNYC, explains, "It's like being in a new business all of the time because what the business looks like today is not what it looked like a year ago." This enlightened perspective is just the beginning of the CMO-worthy insights Weingard offers. New York Public Radio may be a 93-year-old radio station, but it still manages to look brand new. Weingard helps ensure the media outlet remains agile in its offerings to listeners. As Weingard puts it, New York Public Radio is in the curiosity business. In this episode, you'll learn how to cater to the here and now audience, understanding how to maintain a flexible content approach.