#44 How to Advertise a Webinar: The 4-Part System for Scaling Paid Traffic

Your webinar ads are running. Your bank account's shrinking. And half the people who registered apparently have better things to do on webinar day.Sound familiar?So you did what any sane person would do — you tweaked the targeting, swapped the creative, maybe even jumped ship from Facebook to YouTube hoping the grass was greener.Spoiler: the grass was the same shade of brown.Here's the thing most people won't tell you. The platform isn't the problem. Your budget isn't the problem. The problem is you're running webinar ads like they're regular ads — when they're a completely different beast. A lead gen ad sells a thing. A webinar ad sells an experience. And that one distinction changes everything.Which is exactly why this episode exists. I'm breaking down the 4-part Webinar Ad Amplification System — the framework behind every profitable webinar campaign we've run at Radical Marketing, across Facebook, YouTube, and just about every niche you can think of.In this episode, you'll learn:The 4 most common mistakes killing your webinar ad campaigns (and the one "logic error" behind all of them)Component #1 — Platform Architecture: Why running ads on Facebook, YouTube, and LinkedIn at the same time is the fastest way to lose on all three (plus the 2 questions that tell you where to plant your flag first)Component #2 — Hook Science: The one job your webinar ad actually has — and it's NOT what 99% of coaches are doing (plus the Blitz Advertising sequence that keeps you 3 steps ahead of ad fatigue)Component #3 — Audience Architecture: The "Three Temperature Model" almost nobody uses — and why running ads without it is like walking up to strangers and proposing marriage on the first helloComponent #4 — Scaling Logic: The 3 green lights that must ALL be on before you touch your budget — and the 3 ways to scale (most people only know one, and it's how winning campaigns go from printing money to bleeding overnight)The real-world case study where we pushed a client's show-up rate above 40% and hit 12X ROAS in just 45 days — using this exact systemThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com