EPISODE · Apr 12, 2023 · 56 MIN
#44 Olaf Kopp - How entities have changed SEO [English]
from Jerrel Arkes Podcast - B2B Marketing · host Jerrel Arkes
In this episode of the Inbound4Cast Olaf Kopp from Aufgesang GmbH talks about how entities have changed SEO. What is semantic search?Whare are entities?The switch from strings to things from 2013The evolution of AI, related to entities in searchHow are entities impacting SEO today?Can we compare entities and links for SEO?What is a strong entity?How E-E-A-T is related to entitiesThe difference between document level and entity level SEOIs entity building a thing? Why should you become a strong entity?Can you measure the strength of an entity?Insights from Google patent researchReal people who train the OpenAI GPT modelMicrosoft vs. Google
What this episode covers
In this episode of the Inbound4Cast Olaf Kopp from Aufgesang GmbH talks about how entities have changed SEO. What is semantic search?Whare are entities?The switch from strings to things from 2013The evolution of AI, related to entities in searchHow are entities impacting SEO today?Can we compare entities and links for SEO?What is a strong entity?How E-E-A-T is related to entitiesThe difference between document level and entity level SEOIs entity building a thing? Why should you become a strong entity?Can you measure the strength of an entity?Insights from Google patent researchReal people who train the OpenAI GPT modelMicrosoft vs. Google
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#44 Olaf Kopp - How entities have changed SEO [English]
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