EPISODE · Oct 7, 2025 · 41 MIN
44. Simple shifts to grow your ministry minded business with ease: Office Hours with Dusty
from Voice Memos from Dusty · host Dusty Hegge, Leah Outten, and Raquel McCloud
I’m kicking off a new, every-so-often segment called Office Hours with Dusty. YAY! Office Hours are live, mini Strategy Sessions you get to be a fly on the wall for! Today I’m coaching Leah, co-president of The Ampersand Initiative, and we dig into practical ways to fill retreat seats, optimize a website for conversions, and build a simple-but-steady email + waitlist system. It’s action-packed (hahaha, like most podcasts) and full of quick wins you can apply right away—whether you’re running a nonprofit or a business that just needs more sales.p.s. The Percolator cohort 002 is open for application!!! APPLY HERE | SEE THE DETAILSWHAT WE TALK ABOUT☕️ Why donations are still sales (heart + logic) and how to treat them that way☕️ A simple waitlist strategy that keeps momentum between launches☕️ Why you need a true email marketing platform (not just Substack) and how to segment “Newsletter” vs “Retreat Waitlist”☕️ What to put back on your retreat sales page when applications are closed (hint: “Join the waitlist”)☕️ Writing donations like a full sales page: lead with emotion, back it up with logistics☕️ Mid-launch momentum builders (free workshop, tiny paid event, giveaway)☕️ Accessibility + conversion tweaks (clear CTA contrast, fewer mixed messages)☕️ Realistic timelines for higher-ticket events (plan ~6 months out and always open one cohort ahead)☕️ Using blog posts to fuel SEO + email (day-by-day retreat recaps, impact stories)☕️ Stewardship, intentionality, and surrender—doing the work and trusting God with the resultsALL THE LINKS☕️ The Ampersand Initiative – Website | Instagram☕️ Percolator Mastermind (apply or join the waitlist): https://dustyhegge.com/percolator☕️ Book a Strategy Session with me: BOOK HERE☕️ Flodesk (Get 50% off your 1st full year + a 7-day free trial!) HERE ☕️ Building a StoryBrand by Donald Miller☕️ Connect with Dusty: Instagram | Substack | WEBSITEThe Percolator: Cohort 002At the time of recording, there were 4 spots left in the Percolator and early application bonuses throughGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
Embed this episode
What this episode covers
I’m kicking off a new, every-so-often segment called Office Hours with Dusty. YAY! Office Hours are live, mini Strategy Sessions you get to be a fly on the wall for! Today I’m coaching Leah, co-president of The Ampersand Initiative, and we dig into practical ways to fill retreat seats, optimize a website for conversions, and build a simple-but-steady email + waitlist system. It’s action-packed (hahaha, like most podcasts) and full of quick wins you can apply right away—whether you’re running ...
Ready to play
44. Simple shifts to grow your ministry minded business with ease: Office Hours with Dusty
No transcript for this episode yet
Similar Episodes
No similar episodes found.