PODCAST · religion
Voice Memos from Dusty
by Dusty Hegge
Voice Memos from Dusty is a podcast that feels exactly like what it sounds like, off-the-cuff voice memos from one ambitious, Jesus-loving entrepreneur to another. You’ll hear practical business strategy, real-world marketing conversations, and theologically grounded reflections as I, too, work to build a business that integrates faith, work, and real life.Hosted by business consultant and operations strategist Dusty Hegge (that's me!) we talk about creating profitable and sustainable businesses, building simple systems, navigating ADHD, setting goals that align with your capacity, and choosing strategy rooted in Scripture—not blind hustle. Expect warmth, honesty, laughs, and the steady reminder that your business doesn’t get to demand your entire soul.If you’re building something meaningful and wondering if there’s a better way to do this—there is. Pull up a chair. Let’s talk it through. It's gonna be fun!(Let's co
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63. How to stop letting your days happen to you
A slow, shame-free morning routine for ambitious leaders who are ready to take ownership of their day right from the start — even if you have ADHD, insomnia, or little ones waking you up at night.This is my shame-free, grace-upon-grace framework to help you build the foundations necessary to turn holy ambition into surrendered, strategic action. And it ALL starts with sleep!JOIN THE EARLY MORNING CLUBChapters:00:00 The Struggle of Morning Routines02:42 Intentionality vs. Surrender in Daily Life05:21 The Importance of Sleep and Self-Care07:59 Challenging the 'Not a Morning Person' Mindset11:06 Taking Ownership of Your Time13:52 Stewardship and Intentional Living16:33 Embracing Flexibility in Routines19:27 The Early Morning Club Frameworkhttps://dustyhegge.com/morningGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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62. Welcome to More Than Ambition (formerly Voice Memos from Dusty)
PHEW. It's been a minute! I've had problem after problem with the tech end of the podcast. And it's FINALLY (almost) resolved! I explain what happened in the show today. Plus, I'm sharing more behind the name change and some general updates! It's a short n' sweet episode, and I hope it brings you joy today. :)Website: https://dustyhegge.comInstagram: https://instagram.com/dustyheggeThe Percolator: https://dustyhegge.com/percolatorChapters00:00 Podcast Transition and Technical Challenges05:49 Navigating Podcast Visibility and SEO09:47 The Importance of Podcast Naming and Branding16:11 Future Directions and Community EngagementGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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61. Let's talk about ADHD as a Christian
I'm (Dusty Hegge) joined by ADHD coach, Christian Craig, to talk all things ADHD! This is a topic so very near and dear to me, as an ADHDer myself who really believes in beauty and power of self-discipline, the importance of seeking to live an obedient and joyful life - I find the that dialogue in the online space around ADHD tends to lean toward one of two extremes, but usually the truth tends to lie somewhere in the middle. So, in this episode, Christian and I talk about ADHD through a more holistic and grounded lens! It's such a fun conversation.WE TALK ABOUT:Our identity as Christian ADHDers (p.s. It's still found in Christ)Unique challenges Christian ADHDers tend to facePractical ways to manage and treat ADHD more holisticallyCHRISTIAN'S LINKSScattered Sheep Collective (An online community for ADHD Christians)YouTubeDUSTY'S LINKS:Website: https://dustyhegge.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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60. The 4 Content Themes Guiding My Message, Writing Discipline, and Instagram Growth
I realized recently that I’ve been neglecting my own writing discipline, and it’s affecting more than just my creativity.Lately, I realized I haven’t been protecting my own writing discipline the way I encourage my clients to. In this episode, I’m sharing the shift I’m making and the four content themes I’m building my work around moving forward: Theology of Calling, Sustainable Structure, Stewarding Influence, and For Fun’s Sake.If you’re creating content, building an online business, and trying to steward your work faithfully without burning out or losing the joy of it, I hope this framework helps you think through your own message.Dusty's Website: https://dustyhegge.comDusty on Instagram: https://instagram.com/dustyheggeJoin the Percolator Waitlist: https://dustyhegge.com/percolatorFree Action Planner: https://dustyhegge.com/action-plannerchapters00:00 Dusty's Personal Reflection on Content Struggles00:52 The Percolator Program and Its Impact01:44 Women in Transition and Business Growth02:33 Practicing Writing and Protecting Creative Time03:25 Content as a Reflection of Faith and Message04:39 Website Platforms and Tech Stack Tips06:19 The Four Core Content Themes08:01 The Theology of Calling: Big Dreams, Success, and Faith15:57 Sustainable Structure and Capacity Building18:29 Stewarding Influence and Leadership Development22:07 Prioritizing Fun as Worship and Joy25:54 Using Content Themes as Boundaries and Focus28:24 Accountability and Next Steps for Content StrategyGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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59. Called Back to Who You Are with Whitney Lowe
Today's dialogue session blessed me in more ways than one! I'm joined by Whitney Lowe to discuss her new book, "Called Back to Who You Are: Finding Yourself in the Wild, Pursuing Love of God". But we also get into who to "balance" launch seasons with little kids, we talk about identity, calling, rest, and so. much more. Plus, I (Dusty Hegge) share my juicy story about a potential oppertunity to become a published author myself! Get Whitney's New BookFollow Whitney on InstagramFollow Dusty on InstagramDusty's WebsiteFREE ACTION PLANNER (A free work planner to help the inconsitent leader take more persistent action toward their God-given goals.)Chapters00:00 Introduction and Personal Background02:09 Balancing Work and Family Life04:45 Creative Solutions for Childcare07:40 The Hustle Culture and Its Implications10:46 Finding Balance Between Work and Rest13:37 Navigating Public Discourse and Personal Beliefs17:37 The Beauty of Thoughtful Conviction18:35 Navigating Faith and Doubt20:20 Embracing Unique Voices in Faith20:35 The Journey to Authorship23:52 Finding Purpose Amidst Personal Struggles28:22 Understanding God's Pursuit36:05 The Nature of God's Love and Persistence40:48 Finding Joy in Unexpected Places42:21 The Journey to Faith and Understanding God's Glory43:08 The Nature of God's Glory and Our Purpose47:08 Theological Foundations of God's Pursuit of Us50:50 Embracing the Unexpected in Life and Work54:02 Finding Joy Amidst the Challenges of MotherhoodGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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58. Stewarding Influence and Leadership with Discernment: A Dialogue with Jeremy Jenkins
In today's dialogue session, Jeremy Jenkins and I (Dusty Hegge) talk about the importance of engaging with people of different faiths, the role of apologetics, and the challenges of navigating social media as a Christian leader.We spend most of our time discussing the need for discernment in calling, the value of community support, and the significance of vulnerability in building authentic relationships. It's such a fruitful conversation, and I can't wait for you to listen in!Follow Jeremy Jenkins:INSTAGRAM: https://www.instagram.com/allthings.allpeopleWEBSITE: https://www.allthingsallpeople.org/resourcesFollow Dusty Hegge:INSTAGRAM: https://instagram.com/dustyheggeWEBSITE: https://dustyhegge.com Chapters00:00 Introduction and Background00:11 Journey into Understanding Other Religions03:47 The Importance of Learning About Others09:19 Navigating Nuance in Conversations14:45 The Complexity of Calling and Purpose27:23 The Freedom of Simplicity28:49 The Role of Community in Discernment30:33 Navigating Discernment and Accountability32:33 Borrowing Hope in Difficult Times33:33 The Importance of Positive Relationships35:57 The Balance of Vulnerability and Authenticity38:08 The Need for Validation and Affirmation40:46 Chasing Likes vs. Authentic Engagement44:03 Stewarding Our Work with Discernment46:40 God's Grace in Our Mistakes49:24 Navigating Fear and Insecurity51:38 The Importance of Community SupportGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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57. How to develop a brand that invokes loyalty and creates lasting impact
Today Dusty Hegge (that's me! - a discipleship-first business consultant and strategist) is sharing a few family updates from family sick to appendicitis to Disneyland! But the bulk episode is on how to create and grow a brand that leaves your community feeling seen, heard, and supported because THAT is how you develop a brand that invokes the same level of loyalty, obsession, and fandom as Disneyland!Get a free your free Action Planner dashDusty's WebsiteDusty on InstagramPercolator Waitlisthttps://dustyhegge.comCHAPTERS:00:00 Family Update and Disneyland Adventure07:39 Business Lessons from Disneyland13:31 Building Without a Full Plan24:50 Customer Service Insights from DisneylandGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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56. How to Use Substack to Grow Your Business, Community, and Creativity as a Christian Entrepreneur - A Dialogue with Grant Herbel
Today I’m joined by Grant Herbel from The Writer's Calling! We have such a fruitful, encouraging conversation about how to use Substack to grow your business, creativity, and community - all for the glory of God and the good of His people.We talk about writing as a spiritual practice, protecting the practice over perfect consistency, how to promote your writing without feeling yucky about it, and why Substack creates space for genuine connection.Plus, Grant shares a simple, practical approach to using Substack Notes by repurposing long-form writing, plus encouragement for anyone stuck in perfectionism at the starting line. We also explore calling, identity vs. vocation, and how visibility and sales can be acts of service when rooted in the right heart posture.It’s such a fun conversation! I hope you love it!CONNECT WITH DUSTY:Website: https://dustyhegge.comSubstack: https://dustyhegge.substack.comFree Action Planner: https://dustyhegge.com/action-plannerInstagram: https://instagram.com/dustyheggeCONNECT WITH GRANT:Substack: https://substack.com/@grantherbelCHAPTERS:00:00 The Journey of Writing and Community Building02:27 Finding Balance in Consistency and Creativity04:22 Writing as a Spiritual Practice08:02 The Role of Substack in Connecting Writers09:28 Navigating the New Publishing Landscape11:59 Sales as Service in Writing and Ministry16:56 The Heart of Visibility and Marketing19:59 Shifting Perspectives on Self-Promotion25:45 Utilizing Substack Notes for Growth28:02 Connecting Through Personal Experience30:43 Repurposing Content for Efficiency34:09 Navigating the Nuances of Calling39:33 The River of Spiritual Life45:22 Building Community on Substack50:39 Starting Strong on Substack55:02 The Essence of SEO and Content Quality01:00:39 The Importance of Authenticity in Writing01:10:26 Shifting from Doing for God to Doing with God01:15:00 Trusting God's Guidance in Our JourneyGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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55. My 2026 Strategic Plan: One Offer, One Funnel, More Visibility
I’m pulling back the curtain on my 2026 strategy—what I’m cutting, what I’m keeping, and how I’m simplifying my entire business around one clear plan. I break down my 4-part strategic plan framework—visibility, nurture, easy yes, and primary offer—and explain how it all connects inside a streamlined funnel.And I'm sharing what I'm cutting (which? honestly might be the hardest part)Looking for business clarity too?? I made you a free challenge to walk you through my ARISE framework to guide you through clarifying your business goals and action steps for this season of your business and life.JOIN HEREWant to build your plan? Start with Grounded.Want accountability to actually follow through? That’s what The Percolator is for.Dusty's Website | Dusty on Instagram Let's work together: https://dustyhegge.comChapters00:00 Introduction to the Hard Decision01:11 Gratitude and Community Engagement03:23 The Shift in Business Strategy04:29 Facing Burnout and Capacity Challenges09:22 Establishing Boundaries for Growth13:22 Conversations with Brian: A Turning Point20:17 Simplifying the Business Model29:27 The Strategic Plan for 2026Get Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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54. How I schedule everything (as an ADHD business owner with 3 kids)
This is one of those “take 15” days—spilled coffee, scattered brain, Christmas chaos - but honestly? This episode is just TOO good to not publish today!!!I’m sharing my full scheduling framework: how I plan my year, quarter, month, and week, the tools I rely on, and the little systems that keep our family running when time blindness is doing the most.We’ll cover the mindset (be nice to yourself, build with intention, hold it with surrender), my Google Calendar setup, the weekly fridge notepad routine, and the extra tools that make follow-through easier—without pretending life won’t change mid-week.Join us at Company Retreat: Deep Work + Deep Rest SojournGet the weekly notepad I use hereThe Sylight Calendar (save $20!)Honeybook (save 40% on your 1st year!)DUSTY'S WEBSITEDusty on Instagram (come say hi and make my whole day!!!!)Chapters00:00 Introduction and Christmas Reflections00:48 The Importance of Scheduling03:16 Mindset and Intentionality in Scheduling06:05 Tools for Effective Scheduling07:02 Google Calendar: The Master Tool09:21 Family and Work Calendar Coordination11:02 No plans days system12:52 Integrating Honeybook and my personal calendar15:12 Managing Kids' Schedules16:54 Planning rest, family time, and vacations first20:07 Meal Planning and Weekly Systems24:27 Supplementary Tools for Scheduling29:24 Action Planner and Task Management34:22 Flexibility and Adaptability in Scheduling35:17 Conclusion and Call to ActionGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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53. What’s working on Instagram right now for Christian authors, leaders, and ministry-minded business owners
I'm sharing some fun life updates (hello Wordle obsession) and some more vulnerable ones. Plus my pure EXCITEMENT (and a few updates) for Company Retreat!!! But the bulk of this episode is a very practical look at what's actually working right now on Instagram and Threads—without chasing fast growth or burning yourself out in the process.This is a practical and honest conversation for Christian authors, coaches, and ministry-minded business owners who want to grow with integrity, steward their energy well, and stay faithful in a hard season. Because WOAH, this year has been a hard one, and I know I'm not the only one.ALL THE LINKS:001. Company Retreat (Applications + Early Bird Info)+ https://dustyhegge.com/company-retreat002. Book a Strategy Session+ https://dustyhegge.com/strategy-sessions003. Follow Me on Instagram+ https://instagram.com/dustyhegge004. Read + Message Me on Substack+ https://dustyhegge.substack.comIN THIS CONVERSATION:Why “messy, unoptimized action” will always beat overthinking and inactionWhat Company Retreat has taught me about failure, timing, and new beginningsHow economic pressure is changing buying behavior (and what that means for your offers)The difference between fast growth and sustainable visibilityWhat’s actually working on Threads right now—and why it’s helping Instagram growthHow to think about Instagram Stories as relationship-building, not visibilityWhy resharing feed posts to Stories often hurts performance (and what to do instead)A healthier, more sustainable approach to content creation that doesn’t kill the joyGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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52. Growing Up Saved, Neurodivergence in Church, and Making Launch Campaigns Fun - A Dialogue with Kristen LaValley
Kicking off the first Dialogue Session, I'm joined by author Kristen LaValley. We talk about lip color, what she'd add to her squirrel bowl, neurodivergence in the Church, Company Retreat, and all about her new book, Growing Up Saved. We keep it light-hearted, we laugh a lot, and still make space for the deep stuff. Because it ALL has a place here. I hope you enjoy!ALL THE LINKS:Pre-order Growing Up SavedKristen's website | Kristen on SubstackCOMPANY RETREAT: A deep work + deep rest sojourn for the Christian author, business owner, and leaderDusty's WebsiteFeeling overwhelmed? Grab your free Action Planner HERE.Let's work together: https://dustyhegge.comCHAPTERS:00:00 Lip Color Confessions02:56 Wicked Movie Review05:50 Squirrel Bowl Snacks08:56 Creative Aspirations11:47 Daily Routines and Comforts14:45 Coffee Order Reflections15:18 The Journey to Becoming an Author20:38 Growing Up in a Pastor's Home23:46 The Undoing and Rebuilding of Faith29:26 Navigating Neurodivergence in Church Settings33:12 Creating an Abundant Life37:38 Agency Over Adulthood39:00 Navigating Faith and Community Expectations40:42 Nurturing Faith in Children42:57 The Importance of Agency in Faith Exploration45:45 Creating Safe Spaces for Questions47:36 Marketing and Creative Processes53:45 The Importance of Pre-Orders and Community SupportGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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51. Establishing new rhythms and getting the support you need as a Christian business owner
Are you craving a reset, too? I think we all are. So, today we're gonna talk about a few practical ways to implement a much-needed reset as a Christian leader and business owner. Plus ways to find the support you need to carry out the work God has asked you to do. I hope you feel encouraged and challenged in the very best ways!LINKS MENTIONED:The Early Morning ClubCompany Retreat: A Deep Work and Deep Rest Sojourn & Year-long SisterhoodBook a Strategy SessionApply to join EnergizedAttend the next Saturday ResetDUSTY ON INSTAGRAM: https://instagram.com/dustyheggeLISTEN + SUBSCRIBE ON: SPOTIFY | APPLE PODCASTS | SUBSTACK | MY WEBSITE This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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50. Quarterly Planning in the Attention Economy: The 2 Things You Need to Know (and how to create content people will actually pay attention to)
In this episode, we dive into what every Christian entrepreneur needs to know about quarterly planning and creating content that actually works in today’s attention economy. You’ll learn the two essentials you must clarify before planning your quarter, plus how to grab attention fast, cut the fluff, and create engaging content that supports your business goals. Practical, faith-forward, and a little bit spicy—this one will help you plan smarter and communicate clearer.Let’s dive in!!FULL SHOW NOTES + ALL LINKS MENTIONED HERE This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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49. Office Hours: Less Marketing, More Art (and more paying clients)
If you’ve been overthinking your content, dreading marketing, or wondering how to attract more paying clients without sacrificing your mental health (or time), this one’s for you.(READ FULL SHOW NOTES HERE)Sit in on a live, mini Strategy Session with Live Well health coach and Percolator member, Leah Fruth. We unpack why you don’t actually need a “better marketing strategy” so much as embodied leadership, a little play, and a willingness to show up like a real human online.We talk about using common objections (like “I don’t have time”) as content gold, how to clarify what you actually do when people misunderstand your industry, and how to reclaim Instagram as a place for community, creativity, and discipleship—not just pressure and performance.Enjoy!Connect with Leah FruthWebsite: https://www.leahfruth.com/Instagram: https://www.instagram.com/leahfruth/Her Book “Less is More”: https://amzn.to/3K3vdCtConnect with DustyWebsite: https://dustyhegge.comInstagram: https://instagram.com/dustyheggeSubstack (Voice Memos from Dusty): https://voicememos.substack.comAction Planner (Free Notion Template): https://dustyhegge.com/action-plannerYOUR NEXT STEPS:If you’re ready to embody your leadership in a more grounded, integrated way:Book a Strategy Session: https://dustyhegge.com/strategy-sessionsA 90-minute solution-focused consulting session to help you create a strategic plan that fuels business growth and kingdom impact.Join us at Company Retreat: https://dustyhegge.com/company-retreatWhere deep rest meets strategic renewal: a five-day retreat and year-long sisterhood for kingdom-minded leaders ready to build what God has placed on their hearts.Join the Percolator Waitlist: https://dustyhegge.com/percolatorA group mastermind where biblical discipleship meets business development in real time. You’ll get live strategy, personalized feedback, and the accountability of a faith-driven community— so your shaky sales become steady, your systems finally serve you, and your task list starts to energize you again. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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48. You can't have quality if you aren't making space for quantity
I once heard someone say, “Quantity time is a precursor to quality time,” and this past month has proved just how true that is—in my marriage, my home, and my business.Things rarely unfold on our timeline, mostly because we expect instant quality without first making room for quantity. Our homes need time to be lived in before we know how they’re meant to serve us. Our relationships need minutes—not just moments—or every “quality time” window turns into life admin instead of connection. And in business, especially when you’re working in the margins like I have been for nearly a decade, trial and error naturally stretches out. This is normal. And it’s okay.What matters is what we do next. Are we making space for quantity? Are we allowing enough margin—in our homes, calendars, and businesses—for growth to actually take root?Today’s episode dives into all of that: what I’ve learned, why it matters, and how I’m choosing to lean into the quantity so the quality has room to show up.WORK WITH DUSTY | INSTAGRAMLINK ROUNDUP• Instagram Post: Part 1 of My Sales Series• Last Week’s Episode: Office Hours with Emma• The Bible Is For You Devotional (She Reads Truth)• Grounded: The Strategic Planning Course - Early access + first priority for Percolator applications.• The Percolator Mastermind - Cohort details, applications, and how the next round will open.• Company Retreat (March on the Oregon Coast) - A week of deep work, deep rest, and strategic consulting.• My Threads Post About Rom-Coms - The giant comment thread full of cozy rom-com recommendations.• TV Rec: “Nobody Wants This” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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47. Office Hours with Dusty: Attracting Higher-Paying Clients, Finding Clarity, and Building a Business that Fits Your Season
Emma from Homeward Creative Co. joins me for an Office Hours session that hits on all the good stuff — finding clarity in the messy middle, attracting higher-paying clients, and creating freebies that actually call in the right people.Also: I’m raving about my new favorite thing (Brick!!!) and confessing just how strong social media’s chokehold really was on me.I hope you enjoy!!☕ Apply for The Percolator → dustyhegge.com/percolatorResources + Links:📝 Action Planner (Notion Work Planner – Free) → dustyhegge.com/action-planner☕ Apply for The Percolator → dustyhegge.com/percolator☏ BRICK → Save 10% with my affiliate link (And fight phone addiction!)CONNECT WITH EMMA:Website URL: homewardcreativeco.comInstagram: instagram.com/homewardcreativecoFacebook: facebook.com/homewardcreativecoCHAPTERS:00:00 — A New Office Hours Session!01:05 — A Quick Life + Brick Update03:15 — Why Addiction Gets in the Way of Stewardship06:45 — Practical Tips for Using the Brick09:30 — Why It’s Worth Every Penny12:00 — A Lighthearted TV Rec & Launch Update16:20 — Inside Today’s Office Hours: Meet Emma18:00 — The Challenge: Finding Clarity & Consistency19:45 — Defining Your Owner’s Intent22:00 — Aligning Capacity with Client Type23:00 — Funnels, Freebies, and Nurture Sequences25:45 — Creating a Freebie for Higher-Quality Clients27:45 — What’s Already Working: Referrals30:10 — Visibility Strategies that Fit Her Season32:00 — Encouragement: You’re Already Doing Great Work33:40 — Faith, Obedience, and Trusting God with Outcomes34:55 — Wrap-Up + Links35:30 — Outro + Action Steps This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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46. My Instagram exit strategy (and why success doesn't equal sin)
VOICE MEMOS THURSDAYS!!!!!! In this rambly, coffee-fueled catch-up, I talk about why I’m shifting my content strategy (bye, Instagram as the main character), how to practice real business discernment when everyone’s pulling “lessons from Taylor Swift,” the tiny tools helping me get my focus back, and why foundations > flourishes (always). Consider this your friendly nudge to choose visibility + connection with INTENTIONALITY, to move your body, to open your Bible, and to build the kind of business that actually blesses your life (and the lives of those around you).LISTEN + SUBSCRIBE ON: SPOTIFY | APPLE PODCASTS | SUBSTACK | MY WEBSITEWANT A FREE COFFEE????If you enjoyed this episode (or past episodes), would you share it? One of my goals this year is to welcome more ambitious, Jesus-loving business owners into our community, and I’m gonna need your help to do that!And, to make it more fun (and caffeinated) and to show my incredible gratitude, the first two people to share it and tag me (@dustyhegge) on either Instagram, Threads, or Substack - get their next coffee on me!! I’ll send you either a Starbucks gift card or a Venmo gift so you can get coffee (or tea or treat of your choosing) at your favorite place!ALL THE LINKS:☕️ The Percolator (group mentorship + mastermind): https://dustyhegge.com/percolator☕️ Grounded: The Strategic Plan Course — Early Access (save $200): https://dustyhegge.com/strategy☕️ Action Planner (free Notion work planner): https://dustyhegge.com/action-planner☕️ The Brick device/app (distraction blocker): https://getbrick.app/products/the-brick☕️ The Christina & Dusty Show — “How God gave us each other’s dreams” (Ep. 5): https://open.substack.com/pub/thechristinaanddustyshow/p/5-how-god-gave-us-each-others-dreams?r=bjm5e&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false☕️ Join the chat on Substack: https://substack.com/chat/5624653ESPRESSO SHOTS:☕️ Discernment over trends: Learn from big launches without copying goals, budgets, or team size. Filter everything through your Owner’s Intent and strategic plan.☕️ Pick two platforms on purpose: One for visibility (Threads is working), one for connection (long-form: Substack/blog + this podcast).☕️ MGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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45. "I don't feel like it" isn't the boss of you
I hit record with day-two hair, a cozy sweater, and a soapbox: you cannot steward your calling while skipping systems. In this one, I talk about why discipleship and development belong in the same room, why “I don’t feel like it” isn’t your boss, and three tiny prompts to start building foundations you’ll actually use. Also: a love letter to good branding, a tiny rant at Apple Podcasts, and an invitation to the Percolator (early apps close Oct 10!).LISTEN + SUBSCRIBE ON: SPOTIFY | APPLE PODCASTS | SUBSTACK | MY WEBSITEIN THIS EPISODE☕️ Branding that fits like your favorite jeans (and why “feeling like you” matters)☕️ Obedience → devotion (and why showing up when you don’t feel like it still counts)☕️ The difference between systems, foundations, and operations (with real-life examples - scroll to red through this, but the real-life examples are only in the episode)☕️ Why skipping ops sabotages your impact behind your back (especially with ADHD/kids/limited capacity)☕️ A 3-prompt mini-starter for your Strategic Plan☕️ How the Percolator turns clunky momentum into faithful, steady growthEarly application for the Percolator closes Friday, October 10. Lock in $997 (46% off) + get Grounded and a Strategy Session for free. If you’re even 80/20 curious, apply now to reserve pricing and save your spot in line; you can confirm later!Apply Here | See all the detailsALL THE LINKS☕️ Apply to The Percolator (4-month mastermind; early applications save $700 through October 10 and include the Grounded course free) → [application link]☕️ Grounded: The Strategic Plan (early-access price; audio course + Notion workbook) → Enroll Here☕️ Action Planner (free Notion dashboard I use to run this show and manage my workload) → Get yours here☕️ Business Brew Kit (my tech stack & tools roundup) → Grab your brew kit☕️ HoneyBook (my client management tool; affiliate) → Join Honeybook☕️ Join the Voice Memos Substack chat (share your three prompts!) → Join the chat☕️ Rate the show on Spotify (tap the “⋯” on the show page → Get Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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44. Simple shifts to grow your ministry minded business with ease: Office Hours with Dusty
I’m kicking off a new, every-so-often segment called Office Hours with Dusty. YAY! Office Hours are live, mini Strategy Sessions you get to be a fly on the wall for! Today I’m coaching Leah, co-president of The Ampersand Initiative, and we dig into practical ways to fill retreat seats, optimize a website for conversions, and build a simple-but-steady email + waitlist system. It’s action-packed (hahaha, like most podcasts) and full of quick wins you can apply right away—whether you’re running a nonprofit or a business that just needs more sales.p.s. The Percolator cohort 002 is open for application!!! APPLY HERE | SEE THE DETAILSWHAT WE TALK ABOUT☕️ Why donations are still sales (heart + logic) and how to treat them that way☕️ A simple waitlist strategy that keeps momentum between launches☕️ Why you need a true email marketing platform (not just Substack) and how to segment “Newsletter” vs “Retreat Waitlist”☕️ What to put back on your retreat sales page when applications are closed (hint: “Join the waitlist”)☕️ Writing donations like a full sales page: lead with emotion, back it up with logistics☕️ Mid-launch momentum builders (free workshop, tiny paid event, giveaway)☕️ Accessibility + conversion tweaks (clear CTA contrast, fewer mixed messages)☕️ Realistic timelines for higher-ticket events (plan ~6 months out and always open one cohort ahead)☕️ Using blog posts to fuel SEO + email (day-by-day retreat recaps, impact stories)☕️ Stewardship, intentionality, and surrender—doing the work and trusting God with the resultsALL THE LINKS☕️ The Ampersand Initiative – Website | Instagram☕️ Percolator Mastermind (apply or join the waitlist): https://dustyhegge.com/percolator☕️ Book a Strategy Session with me: BOOK HERE☕️ Flodesk (Get 50% off your 1st full year + a 7-day free trial!) HERE ☕️ Building a StoryBrand by Donald Miller☕️ Connect with Dusty: Instagram | Substack | WEBSITEThe Percolator: Cohort 002At the time of recording, there were 4 spots left in the Percolator and early application bonuses throughGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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43. Percolator: A new format + why this isn't your typical business mastermind
Honestly? This might be my best episode yet????I’m spilling all the details about the Percolator—my group mastermind that officially opens on National Coffee Day (yes, I planned that. Obviously). I’ll walk you through why it’s different, how we use the ARISE framework to move you from overwhelmed to energized, and share a few side tangents about rats driving cars and Pilates pushups along the way. If you’re curious about joining, or just need encouragement for your next micro-step, this one’s for you.Applications for the Percolator are open now!Just 4 spots left - APPLY HERE | SEE THE DETAILSJoin here: https://dustyhegge.com/percolatorJoin the ARISE & ALIGN CHALLENGETAKEAWAYS* Why the Percolator is different from other masterminds (and why I lined it up with National Coffee Day—of course).* The real definition of sales (and why you’re already doing it every day).* Tangents about rats driving tiny cars and a Pilates pushup metaphor that does tie back, I promise.* How the ARISE framework (Awaken, Refine, Implement, Sustain, Embody) runs everything inside the mastermind.* What the structure looks like month by month + why it’s designed to help you move from overwhelmed → energized.* The deal: how you can save $700 by applying before October 10.APPLY to the PERCOLATOR HERE | SEE the PERCOLATOR DETAILSChapters00:00 Introduction to the Percolator and National Coffee Day01:14 Deep Dive into the Percolator Structure03:33 Transformational Experiences from the Inaugural Cohort08:40 The ARISE Framework and Its Importance12:12 Balancing Ambition and Faithful Stewardship18:16 The Structure and Goals of the Percolator23:32 Curriculum Overview and Future Directions24:00 Framework for Clarity and Action27:18 Refinement and Implementation Strategies30:12 Community and Support in Business32:33 Measuring Success and Growth37:17 The Power of Kingdom Impact45:09 Invitation to Join the Percolator This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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42. Isolation is the death of motivation
HAPPY FALL!!! This is a FULL episode and I hope you love it!!!Today, I’m sharing about a childhood story that proves healthy isn’t contagious (spoiler: momentum is!) and a bit about the bumpy process of finding a new routine. I get HEATED about why isolation is the death of motivation, and how embodying leadership in the journey matters as much as the finish line. Plus, I’ll walk you through the five-day Arise & Align Challenge that will help you set clear, sustainable goals for the season ahead.Join the free Arise & Align Business Clarity Challenge HERE.ALL THE LINKS: - Join the Percolator Waitlist- Book a free connection call (let's work together!)- Dusty's website (and all the links) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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41. September Planning: What I’m Doing to Build Sustainable Systems at Work + Home
This week I’m pulling back the curtain on what I’ve been doing to finally build rhythms that actually fit my real life (and my brand-new working hours!). From resetting my Action Planner, to a little ChatGPT trick for figuring out what’s realistic in your schedule, to the home routines that make the work possible—I’m sharing it all. It’s messy, honest, and hopefully the nudge you need to find your own sustainable groove.Dusty on Instagram | Dusty’s Website | Dusty on SubstackListen on SPOTIFY | APPLE PODCASTS | Substack!ALL THE LINKS:- JOIN THE ARISE & ALIGN CHALLENGE!!!📝 Book a Strategy Session☕️ ACTION PLAN Notion Dash (It’s free!)💼 GROUNDED (Early Access - Save $100!)🐚 COMPANY RETREAT WAITLIST (Early Bird Tickets available now!)Save 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout!Chapters00:00 Preparing for a New Chapter02:33 Setting Realistic Goals05:41 Creating a Structured Schedule08:22 Understanding Launch vs. Marketing Campaigns11:16 Balancing Work and Home Life13:46 Establishing Healthy Routines16:45 Intentional Meal Planning19:26 The Importance of Family and Spiritual Foundations22:27 Embracing Intentionality and Surrender25:01 The Arise and Align Challenge This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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40. ADHD, a flopped launch, and glasses that hate me
If you loved this episode, can you invite a friend to join Voice Memos too!?Send them to this link to subscribe and gain exclusive access, and join the Voice Memos Crew! 👉🏽 https://dustyhegge.com/voice-memosALL THE LINKS:Dusty on Instagram | Dusty’s Website | Dusty on SubstackBOOK A FREE, LIVE CONSULTING SESSION FOR OFFICE HOURSThe Percolator Mastermind📝 Book a Strategy Session☕️ ACTION PLAN Notion Dash (It’s free!)💼 GROUNDED (Early Access - Save $100!)🐚 COMPANY RETREAT WAITLISTChapters00:00 Embracing Change: A New Season Begins04:54 Life Updates: Family Adventures and Challenges10:42 Navigating ADHD: Insights and Resources22:40 The Importance of Community and Support32:52 Company Retreat: Lessons Learned and Future Plans42:23 Exciting Changes: Kids' Activities and Family LifeSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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39. Hustle ≠ Striving (and a Cannon Beach Recap)
A recap of our "vacation" and what God taught me through it. A heated conversation about how hustle does not equal striving and how I think we all need to stop vilifying hard work. Enjoy!Listen on SPOTIFY | APPLE PODCASTS | SUBSTACKALL THE LINKS:Dusty on Instagram | Dusty’s Website | Dusty on SubstackTake the Rest QuizSaturday Reset: August 30th☕️ ACTION PLAN Notion Dash (It’s free!)💼 GROUNDED (Early Access - Save $100!)🐚 COMPANY RETREAT WAITLIST (Early Bird Tickets available now!)Save 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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38. Everything you need to know about email marketing
I'm sharing a robust (chaotic - obviously) email marketing training with you while I lounge on the Oregon Coast with my kiddos this week! I pack a LOT of information into this episode, so if you want to read through the summary with all the links - check out the full show notes for everything you need in one easy-to-read place!ALL THE LINKS* Company Retreat: Now accepting applications for the October retreat! (Early bird prices + bonuses are available to the waitlist ONLY. But you can join HERE.)* Grounded: Strategic Plan Course: Available now at an early access discount* Action Planner Freebie* Flodesk – Use Code DUSTYH (or just click the link)Chapters00:00 Introduction to Email Marketing03:03 The Importance of Email Marketing06:07 Building Relationships Through Email09:40 Selling as Service11:53 Integrity in Email Marketing12:46 Practical Email Formatting Tips19:28 Engaging Subject Lines and Preview Text27:09 Segmenting Your Audience28:04 Segmenting Your Audience for Effective Email Marketing34:28 Implementing a Waitlist Strategy46:50 Crafting an Engaging Welcome Sequence This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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37. Building in PUBLIC (and why business IS ministry)
This first PUBLIC episode of Voice Memos is officially live - and it's a doozy. If you're an author, coach, or kingdom-minded leader - welcome! I hope you love it here.I’m sharing why I’ve decided to take this once-exclusive podcast public (eek!), and diving into a conversation I care deeply about: why business isn’t just a means to an end — it’s a vital part of your ministry journey. Because yes, business is ministry.I’m also walking you through the framework and methodology I’ve used for years to help clients build businesses that glorify God and bless their families — but that, until now, I’ve never actually put into words. I hope you love it!ALL THE LINKS:📝 Book a Strategy Session☕️ ACTION PLAN Notion Dash (It’s free!)💼 GROUNDED (Early Access - Save $100!)🐚 COMPANY RETREAT WAITLIST (Early Bird Tickets available now!)Dusty on Instagram | Dusty’s Website | Dusty on SubstackSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout!Chapters00:00 The Journey of Voice Memos: From Private to Public03:06 Shifting Focus: Targeting Authors and Creative Entrepreneurs06:56 Business as Ministry: Aligning Work with Purpose09:14 The Importance of Creating in Public13:55 Refining the Offer Ecosystem18:22 Growing the Community: Expanding Reach and Impact21:45 Navigating the Decision to Go Public24:36 The Intersection of Business and Ministry28:52 Introducing the Arise Framework32:10 Clarifying Your Calling and Mission34:10 Refining Your Focus and Simplifying Offers35:37 Integrating Systems for Business and Life37:35 Surrendering Outcomes and Letting Go of Pressure42:36 Expanding with Intention and Sustainable Growth This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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36. A life update and a word on rest + work
Why we had to call 911, a (very) vulnerable update on Company Retreat, and what God has been teaching me about rest and work.Take the Rest QuizJoin us for the Saturday ResetIf you loved this episode, can you invite a friend to join Voice Memos too!?Send them to THIS link to subscribe and gain exclusive access, and join the Voice Memos Crew! 👉🏽 https://dustyhegge.com/voice-memosALL THE LINKS:📝 Book a Strategy Session☕️ ACTION PLAN Notion Dash (It’s free!)💼 GROUNDED (Early Access - Save $100!)🐚 COMPANY RETREAT WAITLIST (Early Bird Tickets available now - August 5th!)Dusty on Instagram | Dusty’s Website | Dusty on SubstackSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout!Chapters00:00 Introduction to Voice Memos and Business Coaching01:16 The Interconnection of Work, Play, and Ministry02:37 Company Retreat: Deep Work and Deep Rest06:27 Faith, Intentionality, and Surrender in Business09:29 Exploring the Theology of Rest and Work18:28 The Six Categories of Rest38:09 Invitation to Explore Rest and CommunitySave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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35. Woah this is hard. And why is no one clapping?
Turns out, no one claps when you do the dishes. (Which is a bummer, really.) But don’t worry—I’ve got a plan. In this episode, I’m sharing how I’m testing a new content strategy, a little behind the scenes of my upcoming launch, and the surprising ways ADHD has impacted my relationship with God. We’ll also talk about breaking generational patterns and how God has been holding our family through an incredibly hard season (spoiler alert: it's got a lot to do with foundational work that no one claps for.)My goal is to double our community! And I don't know if you know this, but you're my marketing team. If you loved this episode, can you invite a friend to join Voice Memos too? Please send them to THIS link to subscribe and gain exclusive access, and join the Voice Memos Crew! 👉🏽 https://dustyhegge.com/voice-memosALL THE LINKS:📝 Book a FREE Connection Call☕️ ACTION PLAN Notion Dash (It’s free!)💼 GROUNDED (Early Access - Save $100!)🤎 The PERCOLATOR🐚 COMPANY RETREAT WAITLIST (Early Bird Tickets available now! Save over $900!!!)☀️ The Early Morning Club (it's free!) The Christina and Dusty Show on Substack | InstagramSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout!Dusty on Instagram | Dusty’s Website | Dusty on SubstackChapters00:00 Maximizing Content Creation03:00 The Role of Family and Community06:07 Navigating Personal Challenges08:53 Breaking Generational Patterns11:41 The Importance of Self-Care14:31 Finding Joy in Hard Seasons17:39 Reflecting on Growth and Change20:42 The Power of Faith and Support23:36 Embracing New Routines26:23 Understanding ADHD and Mental Health32:53 Understanding ADHD and Its Implications33:48 Establishing MoGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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34. Paper Towel Coffee + Rest isn't what it seems
Today I'm starting a conversation that's been going on in my head for YEARS, and I'm excited to let you in on it. SPOILER: It's about rest. And how I believe good, fruitful work leads to good, fruitful rest and vice versa. This is truly the tip of the iceberg for this convo—because I didn't even get into the God's grace portion of this little inter-dialogue I've been having with myself. But I assure you, it's coming.I also cover more info on Company Retreat, why Substack is absolutely NOT your website (or your email list!), and the morning that Brian made "paper towel" coffee—yes, you read that right.If you loved this episode, can you invite a friend to join Voice Memos too!?Send them to THIS link to subscribe and gain exclusive access, and join the Voice Memos Crew! 👉🏽 https://dustyhegge.com/voice-memosALL THE LINKS:📝 Book a Strategy Session☕️ ACTION PLAN Notion Dash (It’s free!)💼 GROUNDED (Early Access - Save $100!)🐚 COMPANY RETREAT WAITLIST (Early Bird Tickets available now!)Dusty on Instagram | Dusty’s Website | Dusty on SubstackKristen Lavalley's RetreatsChapters00:00 Camping Adventures and Coffee Mishaps03:05 The Nature of Rest and Its Many Forms09:20 Introducing the Company Retreat11:55 Deep Work and Community Connection16:24 The Oregon Coast Experience22:52 Foundations Over Flourishes in Business Save 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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33. So I almost quit, the stats are lying to you, and a summer home reflection (Grounded pre-sales close TONIGHT - July 1st at 10pm pst)
For the past MONTH, I've gotten Voice Memos out right on time. Voice Memos Monday, baby!!!! But today is Tuesday. And I'm bummed to break my 4+ week streak of getting it out on time, but I 100% believe that a B- is better than an F! Persistence > Consistency ALWAYS.If you think most episodes are a bit chaotic - BUCKLE UP. Because I was interpreted at least 2,347 times. Hopefully, you only hear one (adorable) interruption thanks to the brilliance that is Riverside. But it's a good episode! I share a lesson I keep having to relearn (which is exhausting, but essential), some important reflections on launching (and why it matters even if it doesn't go to plan), and the importance of endurance! Plus, I share some insights from the Materialists marketing campaign that I've found so insightful and inspiring. It's a full one and a fun one!CLICK HERE TO SKIP THE WAITLIST AND PRE-ORDER RIGHT AWAYALL THE LINKS:☕️ ACTION PLAN Notion Dash (It’s free!)💼 GROUNDED - PRE-ORDERS SAVINGS END JULY 1st at MIDNIGHT🐚 COMPANY RETREAT WAITLISTDusty on InstagramDusty’s WebsiteBook a Strategy SessionSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout!Chapters00:00 Introduction and Family Life02:27 Reflections on a Busy Week04:59 Launching the Grounded Course07:56 Overcoming Doubts and Fears10:35 The Importance of Faithful Obedience13:10 Selling as Service15:41 Finding Joy in Work18:23 Conclusion and Marketing Insights22:34 Marketing Campaign Insights25:29 Building a Story Brand27:14 Foundations Over Flourishes Challenge29:47 The Importance of Email Lists32:19 Content Creation Strategy36:10 Exploring Substack42:57 Supporting Authors and CreativesSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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32. Happiness doesn't matter + preaching to myself
Oh hey. I got a little preachy (and very spicy) about how we talk about happiness. And I gotta be honest - I think we all need to be reminded of this, myself most of all. Wanna chat about it? Click here to send me a DM on Instagram - my dms are always open. ❤️ALL THE LINKS:☕️ ACTION PLAN Notion Dash (It’s free!)💼 GROUNDED Waitlist🐚 COMPANY RETREAT WAITLISTDusty on InstagramDusty’s WebsiteBook a Strategy SessionWant pretty emails that make it FUN to focus on email marketing? Click here or enter code DUSTYH to save 50% on your first full year of FloDesk!Chapters00:00 The Ice Machine Miracle and Introduction to Happiness02:50 The Importance of Relationships Over Personal Happiness06:08 Boundaries, Grace, and Community Engagement08:52 The Pursuit of True Happiness12:56 Understanding Love and Sacrifice16:24 The Importance of Knowing God19:18 Working and Playing with God21:36 Finding Joy in Everyday Moments26:36 Planning for Renewal and ClaritySave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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31. Accidental soap box
So this is actually an excellent episode! Buttttt I say I'm gonna outline my new Foundations over Flourishes challenge - and I do...kinda. Actually, I don't really at all. Instead, I get caught up in the importance of foundations, why you need a strategic plan, the myth of "passive income" (cue eye roll), and the importance of engaging within our communities. It's a good soap-boxy kinda episode! I hope you have fun on this windy audio journey 😆Save 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout!ALL THE LINKS:☕️ ACTION PLAN Notion Dash (It’s free!)💼 GROUNDED Waitlist🐚 COMPANY RETREAT WAITLISTDusty on InstagramDusty’s WebsiteBook a Strategy SessionCHAPTERS00:00 Introduction and Life Updates02:21 Navigating Personal Challenges06:59 Celebration and Family Traditions10:17 Launching New Initiatives18:41 Foundations Over Flourishes Challenge25:35 The Myth of Passive Income26:31 Strategic Planning for Creatives27:52 Product Development and List Building30:26 The Importance of Email Lists32:49 Using Social Media Effectively35:26 Creating Authentic Connections37:49 Taking Faithful Steps Forward39:38 Foundational Goals for Business42:52 Engaging with the Community45:50 Building a Strong FoundationSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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30. Feeling sorry for myself + toddler wisdom
Well, in a bout of predictable irony, I shot myself in the foot—just a little bit. Today, I'm sharing the new plan for Foundations over Flourishes, wisdom Max shared with me (the theological genius), and three foundations you need in your life if you want to grow a business (and the 1st two aren't what you think.)ALL THE LINKS:💼 GROUNDED Waitlist☕️ ACTION PLAN Notion Dash🐚 COMPANY RETREAT WAITLISTDusty on InstagramDusty’s WebsiteBook a Strategy SessionSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout!__________________________________________Chapters00:00 Introduction to the Action Planner02:51 Reflections on Episode 30 and Personal Growth06:11 Childlike Faith and Theological Insights08:57 Navigating Challenges and Embracing Boundaries11:50 Foundations Over Flourishes: A New Approach15:10 Strategic Planning and Course Offerings18:05 Restructuring Goals and Personal Accountability20:59 Self-Care and Mental Health Awareness23:53 The Importance of a Strategic Plan26:52 Course Offerings and Community Engagement30:13 Upcoming Events and Closing ThoughtsSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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29. ADHD Management: Home & Life
Today I’m unpacking my top tools and systems for managing your home and life with ADHD—or if you're a person with ADHD tendencies. We’re talking routines, calendars, Google Homes, tile trackers, vitamins, grocery pickups, habit stacking, and all the little things I do to feel slightly less like a hyperactive squirrel on too much caffeine. I hope this feels both encouraging and helpful!ALL THE LINKS:💼 GROUNDED Waitlist☕️ ACTION PLAN Notion Dash🐚 COMPANY RETREAT WAITLISTDusty on InstagramDusty’s WebsiteBook a Strategy SessionSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout! FLODESK PARTNER: PRODUCTS I RECOMMENDTile tracker*Google Display*I Have ADHD Podcast by Kristin CarterAtomic Habits by James Clear*Perelel Vitamins*Mary Ruth's Multi-Vitamin**referral or Amazon associates link*Chapters00:00 Introduction and Episode Updates01:22 Personal Life Updates and Coffee Experimentation04:41 ADHD Management Strategies: Diagnosis and Medication08:47 Understanding ADHD: Resources and Mindset12:55 Practical Tools for ADHD Management16:10 Calendar Systems and Weekly Planning22:40 Understanding Time Management with ADHD23:45 Leveraging Technology for Daily Tasks27:01 Creating Effective Systems for Organization31:12 Streamlining Grocery Shopping33:30 Implementing Habit Stacking for Success35:47 Simplifying Systems for Sustainability38:10 The Role of Faith in Self-Discipline40:29 Final Thoughts and ResourcesSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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28. BONUS: Life + business updated (but make it strategic. ...and planty)
Another lil' bonus episode! That, truth be told, didn't go exactly as I expected (or planned) it to go. I thought it would be a quick lil' work and life update - butttt turns out I had a lot more to say (surprising, exactly no one.)I share some life updates about Brian's knee, gardening, and a few other things. And I go *off* on why my new Strategic Planning Course, Grounded, is so incredible. Plus, I share a VERY exciting update about Company Retreat!!!💼 GROUNDED Waitlist - For only $97 if you join the waitlist and pre-order today!☕️ ACTION PLAN Notion Dash - 100% FREE (and 100% incredible)🐚 COMPANY RETREAT WAITLIST - Get first dibs on early bird pricing and all the info SOONSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout!Send Dusty a Voice Note on Instagram___________________Chapters00:00 Sunny Days and New Beginnings01:01 Launching the Grounded Course06:09 Exciting Company Retreat Plans15:00 Updates on Grounded and Future Offerings27:07 Life Updates and Personal ReflectionsSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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27. Elder toddler + Instagram office hours
Max turns 4 today, Brian crashed, my parents are getting divorced, I *finally* got ice, and I am more pleased than EVER BEFORE about my free Action Plan template (like seriously, it's saving me my sanity at this point.)ALL THE LINKS:Get the free Action Plan notion dash here: https://dustyhegge.myflodesk.com/action-planPre-order Grounded (for just $97!) here: https://dustyhegge.com/strategyGet Flodesk 50% off for a FULL year! HERE (or use code DUSTYH at checkout)Listen to Wiser Than Me HEREFollow Dusty on Instagram HERE______________________Chapters00:00 Celebrating Milestones and Family Life02:57 Navigating Challenges and Personal Growth05:43 The Impact of Social Media on Well-being09:09 Strategic Planning and Business Management12:01 Building Community Beyond Social Media14:53 The Importance of Email Marketing17:50 Finding Joy in Everyday Moments20:44 Reflections on Faith and Resilience24:04 Embracing Change and Future PlansSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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26. BONUS: Creative Mode vs Survival Mode
Today I'm sharing more from the Joy Archives: the *thing* that's making sleep easier for me (as an insminia-prone, ADHDer), my take on a quote I heard about cretaive vs curvival mode within creative endeavors (and growing a business & life & fighting for joy, etc) and the PURE JOY that is Company Retreat.☕️ GET THE ACTION PLAN TEMPLATE: https://dustyhegge.myflodesk.com/action-planSleep Drink by Rookie Wellness (found a referral link so we both save!)Good Hang by Amy Pohler: (this link will take you right to the convo re: creative vs survival mode)💼 Pre-order Grounded (for just $97): https://dustyhegge.com/strategy🐚 Company Retreat Waitlist: https://dustyhegge.myflodesk.com/company-retreat☀️ The Early Morning Club---------Chapters00:00 Struggles with Sleep and ADHD10:00 Finding Joy in Daily Life19:55 Creative Mode vs. Survival Mode30:12 The Importance of Community and ConnectionSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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25. Give your to-do list a purpose (Introducing Grounded)
Ah! It's HERE after much frustration trying to record. Typical. But in this episode, I give you a behind-the-scenes look at Grounded—why I created it, who it’s for, and what you can expect inside the course (including all the details about each module). I also share some personal stories, my definition of strategy, and why doing the groundwork matters way more than chasing shiny results.Join the Grounded waitlist here: https://dustyhegge.com/strategyBook a Strategy Session: https://dustyhegge.com/strategy-sessionDusty on Instagram: https://instagram.com/dustyheggeChapters:00:00 Introduction and Audio Quality Issues02:47 Commitment to Voice Memos Monday06:12 Introducing Grounded: The Strategic Plan Audio Course09:01 The Importance of Strategy in Business11:48 Understanding Your Owner's Intent15:05 Brand Identity and Its Significance17:55 Defining Your Ideal Client21:04 Building Your Offer Ecosystem23:55 Marketing and Execution Strategies27:02 The Role of Grounded in Business Growth29:54 Pre-Order Details and Upcoming WorkshopsSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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24. Fighting for joy
Grounded waitlist: https://dustyhegge.com/strategyCompany Retreat Waitlist: https://dustyhegge.myflodesk.com/company-retreatChapters:00:00 Welcome and Community Growth02:04 Faithfulness in Difficult Times05:47 Lessons from Nehemiah10:13 The Importance of Work and Purpose15:46 Navigating Personal Challenges17:30 Reassessing Phone Usage26:03 Introducing the Grounded Course33:59 Upcoming Company Retreat36:54 Finding Joy in Small MomentsSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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23. Take Two: The Overtime Principal, Arm Wrestling, and Spring Time Favorites
OKAY WOW that was a lot of side tangents. 😂 Today I'm yapping about how I used to be mean to myself about watching shows, the importance of intentionality and surrender (per my usual), that time my dad challenged a stranger to an arm wrestling competition and won 4 free snow tires out of it, and some of my favorite things about Spring!If you're interested in Company Retreat, please, please, please let me know! Spots will be *very* limited. You can DM me HERE or email me at [email protected] to let me know you want to be added to the waitlist! More info to come.The Strategic Plan Audio Course waitlist! https://dustyhegge.com/strategyChapters00:00 The Comfort of Nostalgia: Binge-Watching M*A*S*H03:13 Intentionality in Leisure: The Balance of Work and Play05:58 Navigating Life's Seasons: The Concept of Overtime08:53 Building Community: The Importance of Connection12:07 The Journey of Entrepreneurship: Embracing the Messiness14:56 Faith and Work: Integrating Spirituality into Daily Life17:46 Springtime Reflections: Gardening and New Beginnings21:06 The Value of Small Talk: Building Relationships in Business23:56 Company Retreat: A Dream in the MakingSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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22. This didn't go as expected (My trip to the UK)
If you're interested in Company Retreat, please, please, please let me know! Spots will be *very* limited. You can DM me HERE or email me at [email protected] to let me know you want to be added to the waitlist! More info to come.The Strategic Plan Audio Course waitlist! https://dustyhegge.com/strategyChapters00:00 Introduction and Community Growth06:25 Reflections on the UK Trip12:57 The Importance of Family and Support15:05 Understanding Calling and Purpose22:24 The Journey of Writing and Creativity32:44 Redefining Rest and Clarity in Purpose40:18 Launching the Company Retreat46:09 Closing Thoughts and Community EngagementSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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21. What exactly are business foundations?
Today we're talking about what exactly I mean when I say "business foundations" across ALL industries - because your niche doesn't really influence the way you do business (effectively) as much as you might think.STRATEGIC PLAN COURSE WAITLIST: https://dustyhegge.com/strategyBook a Strategy Session (1st come, 1st serve with few remaining): https://dustyhegge.com/strategy-sessionsFoundations over Flourishes on Substack: https://substack.dustyhegge.comChapters00:00 Building Strong Business Foundations09:21 The Importance of a Website15:29 Creating Lasting Content with Blogging20:09 Enhancing Client Experience24:10 Effective Marketing StrategiesSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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20. Why I need a boss and a case for quantity work
WHO LET ME BE IN CHARGE!? And other musings like the dichotomy between quantity and quality content - and why I think there is a place for both. I'm sharing some behind-the-scenes decisions into my new FOUNDATIONS over FLOURISHES Challenge I started over on Substack. I'm officially in a "stand up" season. And thoughts about LEANING IN. And I share about Strategic Planning and share some big life updates. I can't wait to chat with you!Book a Strategy Session: https://dustyhegge.com/strategy-sessionsStrategic Plan Audio Course Waitlist: https://dustyhegge.com/strategyDusty on Substack: https://dustyhegge.substack.comChapters00:00 Introduction and Setting the Stage00:58 The Year of Leaning In03:19 Balancing Quantity and Quality in Content Creation05:25 Foundations Over Flourishes Challenge09:22 The Importance of Foundational Work16:04 The Challenge of Accountability and Structure19:00 Upcoming Projects and Services30:31 Conclusion and Invitation to EngageSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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19. Leadership and My Instagram Exit Strategy
Today, I share about the important role that guilt plays in our lives and why celebration IS faithful obedience. I share some more ADHD inishts, ask some open-ended questions, talk about social media addiction, and yammer on about HOW FREAKING EXCITED I am about the new and improves Strategic Plan Audio Course!!!! I also share the beginnings of my Instagram Exit Strategy (spoiler: it includes Substack, Podcasting, and Pinterest.) I also share some of my thoughts on social media addiction, insomnia, and the importance of all the little things you implement to care for yourself, your family, and your business.And I wrap up the show with more details about my newest consulting offer (ENERGIZED) that I am OVER THE TOP giddy about!!!Dusty on Instagram: https://instagram.com/dustyheggeDusty on Substack: (LATEST ARTICLE)Dusty's Website: https://dustyhegge.comChapters00:00 Podcasting Challenges and Family Life03:05 Exploring Nehemiah: Grief and Celebration05:43 Leadership and Emotional Awareness08:21 Marketing Strategies: The Ravioli Spoon Rest11:08 Overthinking Business Strategies13:45 Understanding ADHD and Business Success16:47 Introducing the Strategic Plan Audio Course19:19 Navigating ADHD and Daily Responsibilities22:58 Understanding ADHD and Social Media Addiction24:46 Establishing Boundaries for Better Sleep27:50 Reclaiming Control Over Social Media29:40 Navigating the Challenges of Instagram36:20 Shifting Mindsets on Social Media Usage37:36 Crafting an Exit Strategy from Instagram41:48 Introducing the Energize ProgramSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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18. ADHD pt 2 (and simplifying + leadership)
More on my experience with ADHD and even MORE on the power of simplifying in our homes, businesses, and life in general. And I yap about leadership, vulnerability, and how to lead from a place of humility and confidence.Book a one-off Strategy Session (aka Espresso Shot): https://dustyhegge.com/espressoChapters00:00 Navigating ADHD and Community Engagement02:46 Embracing ADHD: Challenges and Triumphs05:58 The Power of Community and Support08:47 Understanding ADHD and Co-occurring Conditions12:00 Simplifying Life: Decluttering and Organization14:48 Balancing Business and Home Life18:07 Sales Strategies: Meeting Needs vs. Wants20:51 Leading with Authenticity and VulnerabilitySave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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17. ADHD Part 1 (Your Qs answered)
I'd love to talk and connect with you if you have more questions. Just shoot me a message - https://instagram.com/dustyheggeNext week I'll share some resources to learn more and some of the tools I implement as an ADHDer to help me manage ADHD. :)Chapters00:00 Introduction to ADHD and Personal Experience05:18 The Nuance of ADHD: Humor and Seriousness12:19 Understanding ADHD: Diagnosis and Misconceptions21:46 Personal Journey: Diagnosis and Acceptance32:46 Living with ADHD: Challenges and Growth40:23 The Complexity of ADHD: Perceptions and RealitiesSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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16. On optimizing business to suit your capacity
Reflections on Voice Memos from Dusty, I discuss the potential for a business book club (please tell me what you think!) and I share some new features in FloDesk and Honeybook that I'm excited about. And why I'm loving Notion. And other stuff. I'm glad you're here!!Get your Business Brew Kit: https://dustyhegge.com/business-brew-kitThe Monthly Special: https://dustyhegge.myflodesk.com/specialSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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15. Why I stopped doing custom brews and related thoughts
OH AND I FORGOT! I'm doing a fun new thing where I share a monthly OG-style newsletter. Like a roundup of sorts with reflections and thoughts and whatever. It's very Voice Memos made email - if you want the February Special, you can join here and get this month's edition asap: https://dustyhegge.com/specialConsulting Immersion wait-list: https://dustyhegge.com/consultingPercolator Cohort 2 wait-list: https://dustyhegge.com/percolatorSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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14. A social media rant ft. sexy phlegm
Join the Insiders Club: https://dustyhegge.com/insidersBOOK AN ESPRESSO SHOT (One-off Strategy Session) https://dustyhegge.com/espresso1-on1 Consulting Immersion (that's yet to get a custiey name) WAITLIST: https://dustyhegge.com/consultingVoice Memos Broadcast Channel: https://instagram.com/dustyheggeSave 50% on your 1st year of FloDesk by clicking this link or using code DUSTYH at checkout! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit voicememosfromdusty.substack.comGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE
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ABOUT THIS SHOW
Voice Memos from Dusty is a podcast that feels exactly like what it sounds like, off-the-cuff voice memos from one ambitious, Jesus-loving entrepreneur to another. You’ll hear practical business strategy, real-world marketing conversations, and theologically grounded reflections as I, too, work to build a business that integrates faith, work, and real life.Hosted by business consultant and operations strategist Dusty Hegge (that's me!) we talk about creating profitable and sustainable businesses, building simple systems, navigating ADHD, setting goals that align with your capacity, and choosing strategy rooted in Scripture—not blind hustle. Expect warmth, honesty, laughs, and the steady reminder that your business doesn’t get to demand your entire soul.If you’re building something meaningful and wondering if there’s a better way to do this—there is. Pull up a chair. Let’s talk it through. It's gonna be fun!(Let's co
HOSTED BY
Dusty Hegge
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