44. Spearheading Change With Jonathan MacDonald

In episode 44 of the Professional Builders Secrets podcast, we’re joined by Jonathan MacDonald, best selling author and keynote speaker. Throughout this episode, Jonathan tackles how to embrace change, and leverage it as fuel to spearhead transformation. INSIDE EPISODE 44 YOU WILL DISCOVER How disciplines from martial arts can be applied to business The fact that change happens by design, and how you can embrace it in your business rather than fear it Common reactions and approaches to change Jonathan’s seen in other large scale businesses How to truly think long term and beyond your niche How to successfully navigate through change And much, much more. Listen to the full episode to find out exactly how you can shake the fear of change, and turn it into something that will elevate your business to new heights. ABOUT JONATHAN MACDONALD As one of the world’s most in-demand thought leaders, Jonathan is trusted by the senior executives of well-known global companies including Google, Microsoft, Apple, P&G, Unilever, Nestlé, Lego, Heineken, and IKEA to translate the benefits of perpetual change into invaluable business insight and personal success. Connect with Jonathan: linkedin.com/in/jonathanmacdonald/ TIMELINE 1:54 About Jonathan’s background and how his book Powered By Change impacted his business acumen. 6:55 As a Jujitsu title holder (British super heavy weight and world number 3 in sports jujitsu), Jonathan discusses how the disciplines from martial arts that can be applied to business 16:20 Jonathan’s discovery of the Chinese proverb: When the winds of change blow, some people build walls and others build windmills, and how it inspired Powered By Change. 20:01 How change happens by design. 21:43 How change and the ability to handle change impacts success. 26:25 How to leverage change as a fuel to spearhead transformation. 28:29 Jonathan discusses the common reactions and approaches to change from the big businesses he’s consulted with. 33:57 How Jonathan has inspired the businesses that he’s worked with to think long term and beyond their niche. 37:57 How building company owners should embrace the changing landscaping in uncertain times. 41:46 Jonathan’s prediction on what the next industrial revolution looks like and whether he believes it will revolve around sustainability. 45:51 Where Jonathan plans to focus his attention over the next two years. 49:52 Why builders fear change and how they can navigate through change. LINKS, RESOURCES & MORE Jonathan's Website: jonathanmacdonald.com/ APB Website: associationofprofessionalbuilders.com APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets