#44: Your Mess Is Your Message: Why Your Origin Story Is Your Most Uncopyable Asset

Have you ever noticed how magnetic someone is when they're fired up about what they do?That fire almost always traces back to a story. A turning point. A mess that became a message.In this episode, I'm talking about your origin story and why it's the one piece of credibility your competition can never replicate.What I cover:→ Why we trust people who've been where we're trying to go (more than people with textbooks and degrees)→ The Breaking Bad principle: how understanding someone's origin creates connection, even when they do things we wouldn't normally forgive→ What your origin story is NOT (this is important, so you don't tip into trauma dumping or manipulation)→ A real example: the therapist who built a multi-location practice because she led with her own journey through addiction and eating disorder recovery→ My own origin story and why I hid my journalism background for years (thinking it made me less credible when it was actually my differentiator)→ The "nut graph" concept from journalism and how to apply it to your brand→ Three questions to uncover your origin story, even if you think your past is unrelated to what you do nowLearn more: https://libertytype.com/Follow along: https://www.instagram.com/libertytypeco/?hl=en