443. The portfolio career & shooting your shot with Anna MacKenzie

Anna Mac built multiple income streams from scratch - fractional work, digital products, mentoring, writing - and turned a simple cold outreach ritual into a strategy that's gone viral. In this episode, we dig into what a portfolio career actually looks like, how to validate offers before you build them, and why shooting your shot every week might be the best business habit you're not doing. In this episode: Anna and I talk about  What a portfolio career actually is and why more women are building one The personal inventory exercise Anna uses with her mentoring clients to identify your skill stack How Anna generated over $50,000 on her first digital product launch with a 5,000-person email list Shoot Your Shot Wednesday - the weekly cold outreach ritual that changed Anna's business Why being high agency is the most important characteristic you can have right now Resources mentioned: Anna Mac's Substack: Anna Mac Stack Portfolio Career Operating System (Anna's Notion-based digital product) Instagram + TikTok: @annacmac Work with Suz: Ready to build a personal brand that actually converts? Amplify is Suz's high-touch group coaching programme for expert women ready to scale. - AMPLIFY ACCELERATOR