446: BEEKMAN 1802: Building a $100M+ Mission Driven Skincare Brand

In this episode of The Business Growth Podcast, we’re diving into a real life case study of what it actually looks like to build a brand from the ground up and scale it into a nine figure business.I’m joined by Dr. Brent Ridge, co-founder of Beekman 1802. A brand that has sold over 60 million bars of soap and built its success on something most businesses overlook: community and kindness.We break down what it really takes to grow through different stages of business. From early scrappy days to mass market scale and how to think about building a value driven brand in today’s attention economy.This conversation is part strategy, part philosophy, and part masterclass on how to stand out in even the most saturated industries. If you’re building a product based business, this episode will completely shift how you think about growth, differentiation, and long term brand loyalty.In this episode:•What it actually looked like to scale Beekman 1802 into a nine figure brand• How to build a brand rooted in community, not just transactions• Why “kindness” became their most powerful marketing strategy• How to stand out in a saturated market• The importance of storytelling and brand positioning in early growth• How to capture attention in today’s 3-second attention economy• What founders should focus on at different revenue stages (from $500K → $50M+)• The reality of scaling through retail, distribution, and DTC• Why TikTok Shop and live selling are massive opportunities right now• The biggest bottlenecks founders hit as they scale• How to build emotional connection that drives repeat customers• The small brand details that create massive impact over time• How to build a community that markets your business for youConnect with Brent and shop Beekman 1802:Instagram: @beekman1802 @joshandbrentWebsite: beekman1802.com📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige