446: Inside the Mind of a Buyer: Clive Cable Breaks Down the Copy That Persuades

On this episode, Clive Cable joins the show. Clive is a veteran direct-response copywriter, persuasion expert, and someone who has spent decades studying what makes people say yes. His career in persuasion didn’t begin behind a keyboard. He started in commission-only, door-to-door sales, where he learned firsthand how people make decisions, what creates desire, and […] The post 446: Inside the Mind of a Buyer: Clive Cable Breaks Down the Copy That Persuades first appeared on Persuasion by the Pint.