446: The CMO's AI Implementation Roadmap

Is your 'go play with AI' strategy actually sabotaging adoption across your marketing team?  In this Huddles Quick Take, AI consultant Tahnee Perry reveals the three critical mistakes CMOs make when trying to drive GenAI adoption and shares her proven 4-step formula for building a truly AI-savvy marketing organization. What You'll Learn: Why "go play with AI" is a recipe for failure and what to do instead How to avoid implementing AI tools without clear strategic goals The importance of addressing fear and uncertainty around AI A 4-step framework for successful AI adoption  For the full conversation covering Tahnee's favorite GenAI tools, real-world examples, and how to attribute ROI to AI, visit our YouTube channel (CMO Huddles Hub) or click here: [https://youtu.be/HRRqFTAuHl4?si=sR36YNiniy86-B3u].  Plus, surprise guest Liza Adams joins the conversation to share the biggest GenAI unlocks for CMOs and their teams today. Coming Soon: Join Tahnee Perry and Lisa Adams for another Bonus Huddle in June where they'll share how a lean 25-person marketing team transformed into a 45-member human-AI powerhouse. Apply for membership at cmohuddles.com to participate. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/