#45 - Companies That Choose To Be Great, Not Big with Bo Burlingham (From The Vault!)

Joining me this week, in an episode pulled from The Vault, is the five-time author, Bo Burlingham. Bo is best known for his book Small Giants: Companies That Choose to Be Great Instead of Big which was published in 2005 and was a finalist for the Financial Times Goldman Sachs Business Book of the Year Award.He went on to build a career in journalism where he joined Inc. Magazine. He was there as the publication started covering companies that were new and curious at the time. Companies like Apple and Microsoft led by these strange, brilliant founders Steve Jobs and Bill Gates and Bo cut his teeth interviewing them and writing about them for the magazine. His writing has spawned communities and his life has spanned 50 years of marriage which has spawned two children and four grandchildren. This was a fascinating conversation with someone who had a first-row seat to the birth of the new economy in the United States. Please enjoy!