45. How to use organic social media to drive traffic and sales to your online store

Where, when and how to turn up on social media is often completely overwhelming for most small business owners.  It’s just another thing we have to do, added to a never-ending list of tasks we need to do to keep all the plates spinning and sales coming in. Some folks love it - some loathe it.  Either way, it is fairly necessary for several reasons. I’ve spoken before about how traffic is the lifeblood of an eCommerce business, and organic social media is an important part of that traffic formula. While it’s just one marketing tactic that fits into our sales funnel, it’s an important one, as we spend SO much time on social media apps these days.  It makes sense to go where your potential customers are already spending time.  You are meeting them where they already are, giving them a chance to stalk you and even chat with you to get to know you more and decide if you the right business for them. Digital marketing is all about reaching customers across different touchpoints and multiple times.  Social media allows us to do just this, reminding customers we still exist and hopefully popping up in their feeds regularly and consistently.  Tune in to hear about: - Why you need social media for your business - Which platforms you need to be on - What and how often to post -What's working right now.   Want my help to build a strong organic social media strategy? Be sure to put your name on the waitlist for the next round of Online Store Success here Learn more about uncovering who your ideal customer is on episode 42.