#45 Kim Hickman & Katie Thompson

Send us Fan MailIn 2017, mother-daughter duo, Kim Hickman and Katie Thompson saw that there was a gap in the market when it came to a sleek, professional, functional backpack for women. Their problem was simple: most women’s bags suck.  Immediately they got to work. Surveying over 400 women both online and in their home about what makes a ‘perfect backpack’. These ‘backpack yaks’ as they called them proved to be very useful in the early research of the Maya Backpack. Through their research, Kim and Katie found that women wanted so much more than a backpack. They wanted a stylish carry-all bag that would easily transform to carry them throughout their day. In their early surveys they discovered that women opted for a clean sleek design with plenty of features inside the bag. The surveys also showed that women were more keen on cruelty free materials like vegan leather. To learn more about this inspiring story watch the episode on www.GaleForceWins.comFor more info about the products they design to help womenunlock their inner goddess & contribute to a global community of empowered women visit www.diosadesigns.comNew episodes every Tuesday evening on Youtube or wherever you get your podcasts.You can also visit www.GaleForceWins.comTo message Gerry visit: www.linkedin.com/in/gerrycarew/To message Allan visit: www.linkedin.com/in/allanadale/Gale Force Wins started out simply as an inspirational podcast releasing episodes wherever you get your podcasts every Tuesday evening. We continue to do that every Tuesday but have expanded into custom content for clients. We also have perfected a conference and trade show offering where you can receive over 20 videos edited and posted to social media at the same time the event is unfolding.For businesses and organizations we also create digital content quickly and efficiently.Visit our services page here:https://galeforcewins.com/servicesTo message Gerry visit: https://www.linkedin.com/in/gerrycarew/To message Allan visit: https://www.linkedin.com/in/allanadale/