#45 - Leadership and Land: Geoff Hurdle’s Approach to Big Deals

Want a clearer path to owning land, and a sharper playbook for selling it with integrity? In this episode of The American Land Seller, we sit down with Geoff Hurdle, respected land developer, broker, and 2026 National President of the Realtors Land Institute.Geoff shares how he buys, develops, sells, and finances rural land, often breaking larger properties into three to five acre tracts that make land ownership more accessible for first time buyers, hobby farmers, and families looking for space.We talk about owner financing, structuring fair deals, and working with buyers through challenges without lowering professional standards.The conversation also dives into Geoff’s leadership role with the Realtors Land Institute, the value of the ALC designation, and why education and relationships continue to be the foundation of strong land brokerage.In this episode we discuss• How smaller tract development can open the door to land ownership • Owner financing strategies for rural land buyers • RLI’s role within NAR and why education matters in land brokerage • Why boots on the ground experience still beats relying only on technology • Lessons from the COVID era surge in rural land demand • Transitional land opportunities for builders and developers • The power of relationships and conferences in building a land careerGeoff also shares his priorities as RLI National President, including growing membership with quality professionals, increasing engagement within the organization, and ensuring education keeps pace with a rapidly evolving land market.Connect with Geoff HurdleWork Phone: (615) 815-9364 Email: [email protected] Website: http://geoffhurdle.comThe American Land Seller PodcastHosted by Koby Rickertsen & Brittany Murphy, The American Land Seller explores the people, strategies, and stories shaping the land industry across America. From farm and ranch brokerage to development and investment, each episode brings insights from professionals who live and work in the land business every day.For more episodes and resources visit: www.americanlandseller.comIf you enjoyed the episode, please subscribe, share it with a colleague, and leave a review on your favorite podcast platform.Send us Fan Mail  Instagram  Facebook  LinkedIn