#45 Mailbag: Subpar Website, Optimizing for AI, and Selling Your Company

It's Q&A time! Nora and Heather tackle listener questions, including: How do you build a better content strategy when your current content is suffering? Should I be optimizing for Google Gemini, Perplexity, and other AI tools? I have a limited budget and want to do SEO, paid ads, and social media, but can't afford all of them. Where is the best place to start? If you plan to sell in the future, what should you be doing now to prepare and put your agency in an attractive position to be acquired? What is the best lesson/resource to teach yourself SEO? Show Notes (1:45) Today's episode is a mailbag episode with questions sent in by listeners or followers on our social channels. (2:19) Building a better content strategy. (7:12) It's not just about finding the right keywords, but also about writing the right content. (11:38) Should you be optimizing your content for Gemini, Perplexity, and other AI tools? (16:47) Where to invest your marketing efforts with a limited budget. (24:23) How to put your company in an attractive position to be acquired. (34:48) Nora and Heather share their top tips and resources for someone who wants to teach themselves SEO. (40:05) That wraps up this episode! As always, thank you for listening and sending in your questions. Links: Ahrefs (5:32) Semrush (5:34) Growth Machine's blog (6:58) Clearscope (9:07) Surfer (9:08) Moz (36:35) Google Help (36:45) Search Engine Journal (37:23) Search Engine Roundtable (37:24) Hashtag Jeff (37:46) Marie Haynes (38:57) Connect with Nora and Heather: https://www.linkedin.com/in/noraschlesinger/ https://www.linkedin.com/in/heather-leith/ Growth Machine: https://growthmachine.com/ https://twitter.com/growthmachine__ https://www.linkedin.com/company/yourgrowthmachine/ Join our newsletter! MBE Group: https://mbe.group/ https://www.facebook.com/mbegroupllc/ https://www.linkedin.com/company/mbegroupllc/ https://www.instagram.com/mbegroupllc/