45. Personal Branding is a Way to Serve Others

Personal branding is generally defined as marketing yourself and your career as a brand. You have a brand, whether you like it or not. If this makes you uncomfortable or you think this only applies to senior executives in your organization, I want to show you why your brand matters and that sharing your brand is your chance to serve others. Whether you’re on the job search, looking for new clients, or advancing your career, think about what you want people to know about you. This episode provides tips on how to create your personal brand and leverage it on social media. Your One Bold Move: Own your personal brand. Whether you have decided this year to serve others more consciously or to support your personal and professional goals, this is your chance to write your own story. Know who you are, what you stand for, and that sharing your story adds value to others. For more from Shanna: Website: https://www.shannaahocking.com Follow on LinkedIn: https://www.linkedin.com/in/shannaahocking Follow on Instagram: @ShannaAHocking To sign up for Shanna's newsletter with more leadership and career advice: https://www.shannaahocking.com/subscribe or text SHANNA to 66866