45 - Protect Your Price or Pay the Price: Inside The Wesley's First 90 Days with Micah & Adam

In this episode, Adam and Micah break down the operational and strategic realities of repositioning the oldest hotel in Page, Arizona into a competitive boutique property — from discovering their entire past guest database was masked and unusable by OTAs, to building a registration card system from scratch, protecting their ADR from day one, and making the bold call to replace a beloved playground with wellness amenities like cold plunges and fire pits. They also share early advertising results hitting 10X ROAS, the challenges of running lean with no GM or GC on-site, and why one $200 booking is worth more than two at $100.Affiliate code for Quohttps://get.quo.com/mdvsnezsa1lk Affiliate code for MEWShttps://referrals.mews.com/u0AExnZaConnect with Micah:Instagram: micahinvestsTiktok: micahinvests1Connect with Adam:Instagram: adaminvests1LinkedIn: adaminvests1Tiktok: adaminvests1Thinking about Boutique Hotels? Schedule a call:https://bit.ly/4t1q3bb🏨 Check out The Wesley Boutique Hotel in Page, Arizona: https://www.thewesleyaz.com/visit📍Welcome to Page Mural — one of the local spots mentioned in this episode:http://bit.ly/4tCjOu4