#45: Why Your Website Copy Isn't Working

from As Good As You Are · host Amanda Burg

You've stared at your website a hundred times. Everything on it is accurate. Your services are listed. Your process is clear. So why isn't it connecting?In this episode, I'm breaking down a psychological phenomenon that affects every expert in every field—and it's probably sabotaging your messaging right now.I'll walk you through a 1990 Stanford study that completely changed how I think about communication (spoiler: it involves tapping songs on a table and a jaw-dropping 2.5% success rate), and I'll give you two frameworks that will transform how you write about what you do.In this episode, you'll learn:Why your expertise—the very thing that makes you great at your job—is also making it nearly impossible to explain what you doThe difference between "window" messaging and "mirror" messaging (and why one makes people trust you before they've ever met you)How to stop handing people a recipe and start serving them the mealWhere to find the exact language your ideal clients are already usingWhy sometimes using industry jargon is actually the right moveConnect with me:libertytype.cominstagram.com/libertytypeco

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This episode was published on January 21, 2026.

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