455: Inside the Beauty Industry: What Manufacturers See That Founders Don’t with Kayla Childress

In this episode, we’re going behind the scenes of the beauty, health, and wellness industry with Kayla Childress. Someone who has helped build countless product-based brands from the inside of manufacturing.From formulation and packaging to timelines, margins, and scaling. This conversation breaks down what really happens between a product idea and a brand that can compete (and win) in a saturated market.If you’ve ever thought about starting a product-based business or you’re already in it and trying to scale…this episode will give you a much clearer picture of what it actually takes to build something that lasts.In this episode:• What it really takes to bring a product from idea to shelf• Why manufacturing timelines are longer than most founders expect• The biggest misconceptions about contract manufacturing• The three ways brands work with manufacturers• Why “dupe culture” exists and how to stand out anyway• The role branding plays vs formulation in product success• How packaging can make or break your product experience• Common packaging mistakes founders overlook• The biggest mistakes founders make when trying to scale• Why rushing to market can hurt long term growth• What brands actually need before entering retail (Sephora, Ulta, etc.)• The hidden costs of retail most founders don’t consider• When to invest in manufacturing, fulfillment, and systems• The reality of building a beauty brand (and why it’s not as easy as it looks)Connect with Kayla HERE 📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige