458. Why Your Content Feels Boring (And How To Fix It)
from Brand Builders Lab with Suz Chadwick Hosted by Suz Chadwick
Yapping videos. AI carousels. The same content over and over. I recently fell into what I call the pit of boring despair with my own short-form content, and this episode is the way out. Three things to bring back the personality, the fun and the you factor, so creating stops feeling like a box to tick. In this episode: Why boring content is a self-awareness problem before it's a strategy problem, and my own call-out How to work out what you actually love to consume, and whether you can realistically create it Finding a format that suits your natural way of speaking instead of forcing someone else's Why you should test formats and ignore your analytics for a bit, because reps matter Finding your weird, and why the personal layer of the brand stack is what people remember The gap between how you show up online and who you are in person, and what that costs you Resources mentioned: Free gift: Scalable Expert Playbook Work with Suz: Want to build a personal brand that sells for you, with a content system you don't have to reinvent every week? That's exactly what we do inside The Brand Accelerator. Have a look here: https://www.suzchadwick.com/brand-accelerator
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