46: Changes Coming to Conversion Campaigns

from Master Your Marketing · host Ashley Boston

Meta has announced new changes to Website Conversion Events. What does this mean? You won't need to prioritise 8 Conversion events There is no need to turn on value sets to optimise for value The Aggregated Event Measurment tab will be removed, and I've already seen this within some ad accounts. You won't be required to verify your domain Previously, you had to verify your domain to prioritise for Eeb Events to confirm you own it. This won't be required. Although domain verification won't be required, I still suggest you do this for domain and link ownership. There is no need to select a conversion domain under your ad creative tracking. This will no longer be required. If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. KEY EPISODE TAKEAWAYS Why the change of Podcast name Sharing exciting personal news Follow me on Instagram https://www.instagram.com/ashleybostonhq/ Check out episodes https://www.ashleybostonhq.com/podcast Find out more about how you can work with me https://www.ashleybostonhq.com Ash x

Episode metadata supplied by the publisher feed · Published May 28, 2023

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46: Changes Coming to Conversion Campaigns

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