PODCAST · business
Master Your Marketing
by Ashley Boston
Welcome to Master Your Marketing Podcast. I'm Ashley, the founder of Unleashed Multimedia, a Facebook™ Ad and Digital Marketing Strategist for entrepreneurs. If you're looking to grow your heart-aligned business by combining holistic and practical marketing tips, you're in the right place. Enjoy these conversations about how to master your own online marketing.
Episodes
-
Why No One Bought Your Launch
Build a Runway, Validate Fast, and Debrief with Data The episode addresses the emotional gut punch of launching a program to "crickets" and explains that a launch is a runway, not a single "buy now" post, because buyers need time and trust. It outlines three stages: build awareness with aligned...
-
Burnout, Boundaries, and Building a Sustainable Business
I share a personal episode about realising I wasn't truly switching off despite scheduled rest, feeling overwhelmed by solo parenting, mental load, and constantly thinking about content, launches, and client work. After a holiday on the Gold Coast, I felt noticeably lighter by locking social…
more -
How Small Businesses Can Use PR to Show Up in ChatGPT and AI Shopping Search
How Small Businesses Can Use PR to Show Up in ChatGPT and AI Shopping Search Ash interviews a small business PR coach Gloria Chao about how AI tools like ChatGPT and Perplexity are changing discovery and purchasing, with AI search taking traffic from traditional platforms and enabling in-app...
-
A Deep Dive into Manus: Meta's Powerful New AI Tool
Testing Manus: Meta's AI Tool for Ad Reports, Strategy, and Content Creation The speaker explains Manus, an AI tool acquired by Meta that appears inside Meta ad accounts and is designed to execute tasks, not just answer questions. After testing it for weeks, they describe frustrations with its...
-
ChatGPT Is Launching Ads: What This Means for Businesses
In this episode, host Ashley Boston breaks down OpenAI's recent announcement that ChatGPT is beginning to test ads in the US - and why this could be a major shift for advertisers and business owners. Ashley explores how ChatGPT's move into advertising mirrors the early evolution of platforms like...
-
2026 Pathway: Focusing on Intentions and Growth
In the first episode of 2026, our host kicks off the year by reflecting on a recent break, during which time they dealt with family health issues and took a much-needed pause from work. They share updates on Abi's health and the challenges and improvements in their daily routine. As they…
more -
Low-Tox, Size-Inclusive & Wildly Brave: The Story Behind Wild Body
In today's episode, I'm joined by Jade, founder of Wild Body – a low-tox, size-inclusive activewear brand born from one of the most terrifying seasons of her life. At just 33, a non-drinker, non-smoker and mum of four who was at CrossFit 5–6 times a week, Jade was unexpectedly diagnosed with…
more -
Building Easeful and Profitable Launches: Insights from Jada
In this episode, Ashley interviews Jada, a business mentor and live launch specialist focused on helping service-based women grow their online offers. Jada shares her extensive experience in live launching, emphasizing the importance of creating easeful and profitable launch strategies. The...
-
The Power of Pausing: What Happens When You Create Space in Your Business
Sometimes the best thing you can do for your business… is slow down. In this episode, I open up about the season of pressing pause — after a launch that didn't go to plan — and what it taught me about simplicity, alignment, and reimagining what success really looks like. From navigating…
more -
META's Andromeda Update: Why Creative Variety is Now Non-Negotiable
META just rolled out its Andromeda update, and it's a game-changer for how ads are run, optimised, and scaled. In this episode of Master Your Marketing, I break down what the update actually means (in plain English), why Advantage+ campaigns are being pushed front and centre, and how you can...
-
Why so many women experience the impostor syndrome and how to stop letting it affect you
If you've ever hit a new goal (or even thought about setting one) and suddenly started doubting whether you're "good enough" or "qualified enough", you're not alone. In this episode, I'm joined by mindset coach and #1 best-selling author Christine Corcoran to chat all things impostor syndrome and...
-
The 4 Big Changes Coming to Meta Ads in 2025
Big changes are coming to Meta Ads, and if you're running Facebook or Instagram campaigns, you need to know what's happening! In this episode of Master Your Marketing, we break down four major updates that could impact how you run ads on Meta's platforms: No more choosing between Manual and...
-
Advantage Audiences & Advantage+ Shopping on Meta Ads
Big changes are coming to Meta Ads, and if you're running campaigns on Facebook and Instagram, you need to pay attention. In this episode of Master Your Marketing, we break down the shift towards AI-driven automation with Advantage Audiences and Advantage+ Shopping. Meta is phasing out manual...
-
What I've learnt from the past 15 months of business, life and becoming a Mum
Life, Business & Becoming a Mum – My Journey Over the Past 15 Months Welcome back to the podcast! After a bit of a break, I'm so excited to jump back into recording and connecting with you all. In this episode, I'm getting personal and sharing a big update: what life has looked like since I…
more -
53: Jessie Alice - From dumpster diving, to building an eco-empire
In this podcast interview, Ashley and Jessie discuss Jessie's inspiring journey. Jessie the owner of EverCircle advocates for sustainability and community-driven change, weaving these core values into every project she undertakes. With over 20 years experience in sales and a deep commitment to…
more -
52: How UGC and CGC are building trust with consumers in the digital age with Maddie Ragno
Are you tired of paying influences for content, and then it completely flops, they don't deliver on what they committed to or forget to share on your launch date? I am joined by owner/Director of MADE Creative Co, Maddie is a fiercely passionate thought-leader that is aiming to disrupt the…
more -
51: Turning A Passion Into A Global Brand with Alice from Personail
Inside this episode, I interview Alice, the owner and founder of Personail. Personail is an online nail wrap company based in Sydney, Australia. Persoanil was started by Alice, a lover of cool designs, great nails and all things nail art. Alice became tired of waiting for the polish to dry and…
more -
50: What exactly does a Facebook Ad & Digital Marketing Strategist do?
Welcome to the latest podcast episode where I dive into the exciting world of being a Facebook ad & Digital Marketing strategist. I share with you the key role of a digital marketer and if you've ever wondered exactly what it is I do, this episode is for you. I uncover what goes on prior to...
-
49: How your money mindset has a huge impact on your marketing & business
Meaghan Jean Smith is a Money Mindset & Life Coach for women and creator & host of the Money Mindful podcast. She helps you change your relationship with money and yourself, so you can create your unique money & life goals and live a glorious, magnificent, delicious, awesome life. And... Love…
more -
48: Insights Into Live Launching
In this episode of Master Your Marketing, I share with you my insights to live launching and how I feel like after 4 years I've finally found what aligns with me and my energy. Some people love live launching but for me I find that by the end of it I'm completley exhausted and feel like I need a...
-
47: Marketing Strategies For Maximising End Of Financial Sales
Are you planning on running an End of Financial Year sale? I've been seeing Facebook™ and Instagram™ ads popping up in my feed and what I am seeing are a lot of mistakes been made, I wanted to share with you some key strategies to implement into your marketing to maximise your sales and return on...
-
46: Changes Coming to Conversion Campaigns
Meta has announced new changes to Website Conversion Events. What does this mean? You won't need to prioritise 8 Conversion events There is no need to turn on value sets to optimise for value The Aggregated Event Measurment tab will be removed, and I've already seen this within some ad accounts....
-
45: Master Your Marketing Intro
Welcome to Master Your Marketing Podcast. I am so excited to be relaunching the Podcast with a brand-new name. I'm excited to be sharing more about online marketing strategies with you rather than just focusing on paid Facebook™ ads. I've been lucky to of worked with a range of different...
-
Ep 44: 3 things I wish I'd new when I started Ad Management
When I first started as an Ad Manager I really felt like I was trying to figure it out all on my own. It felt challenging and lonely at times. Today there is a lot more support and communties that you can be apart of to help you along in your journey. I share in this episode my 3 things I wish I...
-
Ep 43: Setting Intentions & My Word For 2023
Welcome to the first episode for 2023. We have just got back from 12 days spent in New Zealand travelling and enjoying switching off. I feel refreshed and excited to be back! I share with you how I like to start my year and why I'm committing to starting it this way in the future. I share how I…
more -
EP 42: Lessons learnt from managing a $100k Ad Spend launch with Tash Gohari.
Tash first fell into digital marketing by way of being told that her journalism degree was a complete waste of time. So, she decided that marketing would her 'back up option'. After scoring her first role as a digital assistant straight out of uni, a spark was ignited and she instantly fell in…
more -
Ep 41 How to navigate creative industries for your business needs with Amy Lee Carlon
This is founder Amy, 27 years young. Having relocated to Geelong from Wagga Wagga, NSW mid-2019 she has been working in the creative industry full time since. With both Amy Lee Carlon Photography and Harvest Creative Hub we are now able to offer a range of services with photography being our…
more -
Special Holiday Ad-dition! Planning your ad campaigns for the holiday season
In this special holiday episode, I share with you ideas on to start creating your offers if you are participating in Black Friday, Cyber Monday or any promotions you plan on doing this year. I walk through the different types of offers you can do for your business and you do not have to have a...
-
Ep 40 Content Queen designing her business around her passion for travel with Mariah MacInnes
Mariah MacInnes, the Founder of Content Queen is a passionate traveller, digital nomad, serial rambler and big dreamer with a purpose to inform and educate. Mariah has been in the marketing industry for over 5 years and has a background in Journalism and Public Relations. A go-getter with huge...
-
Ep 39 Selling her online e-commerce store to starting her own agency with Anna Shipley
Anna is the owner of Flourish Digital and a passionate e-commerce marketer and coach. Previously owned an e-commerce store for 5 years before transitioning to digital marketing. Now in her 3rd year of business, Anna has helped dozens of brands grow and scale their business. Anna shares her…
more -
Ep 38 Creating a soul aligned business, career & life without burning out.
Laetitia Andrac is an energetics & strategy business mentor (aka a 'business doula' as she carved this name for her work). She is the founder and CEO of Essential Shift Consulting Pty Ltd. She helps women leaders & entrepreneurs in creating a soul aligned business, career & life without burning...
-
Ep 37 Ready to start your Facebook Ad Agency?
I'm excited to share with you the brand new project I've been working on behind the scenes. If you are a Virtual Assistant, Social Media Manager or Digital Marketer ready to up-level your marketing skills and learn one of the most in-demand paid advertising platforms then this is for you!…
more -
Ep 36 Augmented Reality Facebook™ Ad Creatives
Rich Watson is a strong force in Augmented Reality Marketing. He has spoken all over the world about the future of eCommerce and how it will be brought into Web 3.0. Rich has over 8 years of Facebook ad media buying experience, and he is an avid believer in the potential of Non-Fungible Tokens…
more -
Ep 35 Creative That Drives The Click Through
Joining me on this episode is Lauren from The Loft 325. Lauren is a thought leader in creating profitable strategies for e-commerce brands and a design professional with over 15 years of experience within the digital space. She was a speaker at the AdWorld Conference in 2020, 2021 and 2022. In…
more -
Ep 34 New Beginnings
Have you ever wanted to change direction in your business but it's felt hard to make that final decision? I'm sharing with you the change in direction I am taking in my business, it feels scary and unknown but I've had that little voice in the back of my head for a few years and so now it feels...
-
Ep 33 Case Study Averaging a 0.57 to a 2.78
In this episode, I share with you insights into working with a new client in a 1:1 Consulting role. Prior to working together, they were averaging a 0.57 return on ad spend, their cost per purchase was double if not triple in some cases, and there was no real strategy involved. I want to share…
more -
Ep 32 The simplest, easiest way to grow your product-based business with TikTok
Priya is an ex-lawyer, a 4x founder and multiple 6 figure entrepreneur. She has built multiple 6 figure ecommerce businesses and has never relied on dancing or making a fool of herself. If you want to learn what the big brands are doing from someone who's skyrocketed her sales with short-form…
more -
Ep 31 Streamline & Scale Your Agency
A Business Strategist and Coach for 6-figure agency owners who want flexibility and freedom to live their life doing what they love. My goal is to help you scale a business that fuels your life. As a business coach, I'm the sounding board and reality check, the trusted partner to keep you…
more -
Ep 30 6 Marketing Tips for Mother's Day
Have you got your Mother's Day offers created? Mother's Day is in 5 weeks; if you haven't already started to plan your offers now, it is the time to start! I've put together 6 marketing strategies you can use: 🔥Offer free shipping 🚚 for a limited time OR a FREE product when they purchase from...
-
Ep 29 The Power of Pinterest
Have you ever thought about if you should start a Pinterest account for your business? In this weeks Podcast episode I have Simone Pavils who helps women in business get found accidentally online through the power of Pinterest and website optimisation )that's where we do things to help the search...
-
Ep 28 Email Marketing Nurture Sequences
I want to first of all wish you a Happy International Women's Day for Tuesday. I was very lucky to of spent it surrounded by strong, supportive, and beautiful business women. Tracy from Mums With Hustle put on such a lovely event for us all to connect and celebrate being a woman in business. I…
more -
Ep 27 Top of Funnel Ad Campaigns
This weeks episode is a continue on from the previous episode where I shared with you the changes of Detailed Interests and Facebook removing ones that they see as sensitive. I've been testing out some new ad campaigns, and new audiences as some clients accounts have been effected by these…
more -
Ep 26 Detailed Targeting Update
Facebook is updating the Detailed Targeting starting Jan 19, 2022 and they are removing some detailed targeting options because they are either not widely used, they may be redundant with others or too granular, or because they relate to topics people may perceive as sensitive. Please make sure…
more -
Ep 25 Facebook Ad Strategies for 2022
Facebook Ad strategies for 2022. In this episode I share with you tips on building your email list, what to consider before creating your Facebook™ ads and how you should be using the Shopify analytics to review your purchase history each month. As always it comes down to the product and the...
-
Ep 24 Google Ads for E-Commerce
Google ads might not be known as 'sexy' but they can be highly effective in the growth of your e-commerce store. In this episode Jess shares her tips to getting started with a Google Ad account, and how you can get started with creating your Google Ad & also a tip on how to access a BONUS $150...
-
Ep 23 Practicable Marketing Strategies
Lucy Quiroz is a Marketing Professional that help mums in business to launch and grow their businesses from home. She is passionate about motivate and inspire mums to take action to make their dreams come true. She is a strong believe that in today's words it's possible to launch and grow a...
-
Ep 22 Facebook Ad Q&A
In this episode I take some questions that have been submitted through and answering them on this podcast episode. I answer the questions which one is better Instagram ads or Facebook ads? How often should I run ads? and how do I know what a successful ad? If you have any other questions you…
more -
Ep 21 Building Brand Awareness with Video Ads
There are many ways to build and establish brand awareness for your products & business. However, starting with one product, preferably your best-selling product, is a great way to get started. From there, you can test different creatives, ad copy, and different types of cold audiences. Make sure...
-
Ep 20 Facebook Ad Tips for Black Friday!
Black Friday and Cyber Monday have become very popular in Australia and in 2019 Australia Post reported a whopping increase of 34.4% in online sales compared to the previous year. Be mindful that you don't have to participate in these sales if it doesn't align with your business values, and if…
more -
Ep 19 Organic Social Media Strategy
Creating organic social media can feel overwhelming and time consuming so today I'm joined by Chelsea from Blossom Media to share her tips and strategies to creating organic content that will help you to build an engaged online community. We chat about content strategy, personal brand building…
more
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Welcome to Master Your Marketing Podcast. I'm Ashley, the founder of Unleashed Multimedia, a Facebook™ Ad and Digital Marketing Strategist for entrepreneurs. If you're looking to grow your heart-aligned business by combining holistic and practical marketing tips, you're in the right place. Enjoy these conversations about how to master your own online marketing.
HOSTED BY
Ashley Boston
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Master Your Marketing have?
Master Your Marketing currently has 54 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Master Your Marketing about?
Welcome to Master Your Marketing Podcast. I'm Ashley, the founder of Unleashed Multimedia, a Facebook™ Ad and Digital Marketing Strategist for entrepreneurs. If you're looking to grow your heart-aligned business by combining holistic and practical marketing tips, you're in the right place. Enjoy...
How often does Master Your Marketing release new episodes?
Master Your Marketing has 54 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Master Your Marketing?
You can listen to Master Your Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Master Your Marketing?
Master Your Marketing is created and hosted by Ashley Boston.
URL copied to clipboard!