46. Competing On Value Not Price With Todd & Melissa Lake

In episode 46 of the Professional Builders Secrets podcast, we’re joined by Todd and Melissa Lake from Contegrity Homes. Throughout this episode, the two go over their journey with Contegrity Homes, and how they’re beating their competition with value, not price. INSIDE EPISODE 46 YOU WILL DISCOVER How Todd and Melissa got into the building business The highs and lows of Contegrity Homes How they managed to turn their business around The importance of financial awareness How they started to compete on value, rather than on price And much, much more. Listen to the full episode to find out exactly how you can up the value you’re giving your clients and stop the uphill battle against price. ABOUT TODD LAKE Todd started his carpentry journey in 2004 with minimal experience and grew to love the profession. He then became a project manager for another company in the Southwest, and developed a passion for the process of construction. Everything from additions to new home construction he has aspired to be the best he can be with a high standard of quality workmanship. From there, Contegrity Homes was birthed to set a new standard in the Southwest. Connect with Todd: linkedin.com/in/todd-lake-b87733a6 ABOUT MELISSA LAKE Whether it be meeting with clients to develop floor plans, finalise cabinetry selections, discover the picture-perfect light fixtures for their space, pore over paint colors, or peruse wallpaper samples, design is where Melissa gets her joy! Design has always been a passion of hers and she has recently branched out to achieve her Interior Design Certificate. TIMELINE 1:43 About Contegrity Homes 2:45 How they got started in business 6:54 Coping with the isolation of business 8:32 Highs and lows of the business 11:44 How they turned the business around 14:42 Current focus of the business 17:21 Competing on value, rather than price 18:51 How they came across APB 20:03 How financial awareness changed the business 21:47 How the contract approach transformed the business 26:32 Future for Contegrity Homes and for the building industry 31:27 How Melissa and Todd define happiness and success LINKS, RESOURCES & MORE Contegrity Homes: contegrityhomes.ca APB Website: associationofprofessionalbuilders.com APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets