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#46: Dell's Global Loyalty Lead - Exploring Gamification

EPISODE · Jul 29, 2020 · 1H 5M

#46: Dell's Global Loyalty Lead - Exploring Gamification

from Let's Talk Loyalty

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.---------------Dell is one of the world's best known computer companies, positioning itself as "powering the next technological revolution".With a laser focus on driving clear and measurable business outcomes, Dell's Mitch Kennedy discusses his insights on the impact of transactional rewards, the power of gamification, the importance of understanding human psychology as well as the increasing importance of the Advantage Rewards program and loyalty initiatives in Dell worldwide.This episode is sponsored by Epsilon.Show Notes: 1) Mitch Kennedy: Global Loyalty Strategy Lead, Dell2) Dell Advantage Programme3) Book: Drive: The Surprising Truth about What Motivates Us by Daniel Pink4) Book: Actionable Gamification by Yu-Kai Chou

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#46: Dell's Global Loyalty Lead - Exploring Gamification

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