#46: Dell's Global Loyalty Lead - Exploring Gamification
from Let's Talk Loyalty
This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at TallyLoyalty.com ------------------------------------------------------------------------------ Dell is one of the world's best known computer companies, positioning itself as "powering the next technological revolution". With a laser focus on driving clear and measurable business outcomes, Dell's Mitch Kennedy discusses his insights on the impact of transactional rewards, the power of gamification, the importance of understanding human psychology as well as the increasing importance of the Advantage Rewards program and loyalty initiatives in Dell worldwide. This episode is sponsored by Epsilon. Show Notes: 1) Mitch Kennedy: Global Loyalty Strategy Lead, Dell 2) Dell Advantage Programme 3) Book: Drive: The Surprising Truth about What Motivates Us by Daniel Pink 4) Book: Actionable Gamification by Yu-Kai Chou
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Dell is one of the world's best known computer companies, positioning itself as "powering the next technological revolution". With a laser focus on driving clear and measurable business outcomes, Dell's https://www.linkedin.com/in/mitch-kennedy-090a302/ (Mitch Kennedy) discusses his insights on the impact of transactional rewards, the power of gamification, the importance of understanding human psychology as well as the increasing importance of the Advantage Rewards program and loyalty initiatives in Dell worldwide. This episode is sponsored by Epsilon. Show Notes: 1) https://www.linkedin.com/in/mitch-kennedy-090a302/ (Mitch Kennedy): Global Loyalty Strategy Lead, Dell 2) https://www.dell.com/content/topics/segtopic.aspx/dell-advantage-splitter?c=us&l=en&cs=22 (Dell Advantage Programme) 3) Book: https://www.amazon.co.uk/Drive-Surprising-Truth-About-Motivates/dp/1786891700/ref=sr_1_1?crid=1J5SYKYS3KW06&dchild=1&keywords=drive+by+daniel+pink&qid=1595414662&s=books&sprefix=drive+by+danile+%2Cstripbooks%2C265&sr=1-1 (Drive: The Surprising Truth about What Motivates Us) by Daniel Pink 4) Book: https://www.amazon.co.uk/Actionable-Gamification-Beyond-Points-Leaderboards/dp/1511744049/ref=sr_1_1?crid=2ZPUN183NYBNC&dchild=1&keywords=actionable+gamification&qid=1595414793&s=books&sprefix=actionable+%2Cstripbooks%2C258&sr=1-1 (Actionable Gamification) by Yu-Kai Chou
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